How Sports Teams Generate Fan Leads Through Merchandise
Posted: Tue Jan 28, 2025 10:45 am
In a pandemic where adversity abounds, remember to be kind to your customers because they’ll remember that too!
Related post: 3 Tips for Connecting with Customers During Times of Adversity
3. Your business case numbers need to be gambling data portugal more relevant than ever
When times are tough, being able to craft a high-value business case matters, but the way you present your numbers matters even more!
Consider two COVID-19 vaccines. Vaccine A comes with a 0.001% risk that taking it would cause a major adverse side effect. In the case of Vaccine B, one out of every 100,000 people like you who took it would suffer the same side effect. Which one would you prefer to get?
Nobel Prize winner and author of the bestselling book Thinking Fast and Slow (one of my top sales reads), Daniel Kahneman, would bet you picked Vaccine A. Why? Because even though the two statistics are mathematically equivalent, the way the data for Vaccine B is presented produces a vastly different emotional response because of the more vivid imagery it conveys.
Telling your customer that your solution can increase their efficiency by 10% or can give them 20 hours of their time back every month works the same way. If you want your case to cut through the noise and stick, make sure you’re presenting it the right way, according to science!
Related post: 3 Tips for Connecting with Customers During Times of Adversity
3. Your business case numbers need to be gambling data portugal more relevant than ever
When times are tough, being able to craft a high-value business case matters, but the way you present your numbers matters even more!
Consider two COVID-19 vaccines. Vaccine A comes with a 0.001% risk that taking it would cause a major adverse side effect. In the case of Vaccine B, one out of every 100,000 people like you who took it would suffer the same side effect. Which one would you prefer to get?
Nobel Prize winner and author of the bestselling book Thinking Fast and Slow (one of my top sales reads), Daniel Kahneman, would bet you picked Vaccine A. Why? Because even though the two statistics are mathematically equivalent, the way the data for Vaccine B is presented produces a vastly different emotional response because of the more vivid imagery it conveys.
Telling your customer that your solution can increase their efficiency by 10% or can give them 20 hours of their time back every month works the same way. If you want your case to cut through the noise and stick, make sure you’re presenting it the right way, according to science!