What Are the Most Effective Digital Marketing Strategies?
Posted: Sun Dec 22, 2024 8:42 am
To champion a more progressive society and sustainable planet, Absolut launched 'Planet Earth's Favorite Vodka' campaign.
This 8-month campaign leveraged long-term influencer partnersh australian business email list ips to create an “activist army” for the brand. Influencers ranged from eco-conscious sustainability advocates to LGBTQ influencers and allies.
The campaign featured experiential events shared across Instagram and X. Highlights included a four-day immersion at the brand’s production facility in Sweden and a photoshoot recreating the Stonewall march.
A total of 95 influencers created 612 total posts and the campaign generated over 68 million potential impressions, 7.7 million views and 739.4k active engagements according to Hello Partner.
Email Marketing Example: Adidas
The iconic athletic apparel and footwear brand Adidas is no stranger to using clever marketing tactics to attract, engage, and influence customers. The secre
t to its email marketing strategy is that it uses personalization so effectively.
Using dynamic content driven by AI technology in its emails Adidas matches its subscribers with the most relevant content. It uses data points like language, location, product interest, and purchase history along with leveraging content to encourage people to discover new products or sports.
In this example, the focus is an update on a product a customer has been looking for. The email not only keeps the receiver up to date with the availability but makes other tailored product suggestions to drive engagement and click-through.
This 8-month campaign leveraged long-term influencer partnersh australian business email list ips to create an “activist army” for the brand. Influencers ranged from eco-conscious sustainability advocates to LGBTQ influencers and allies.
The campaign featured experiential events shared across Instagram and X. Highlights included a four-day immersion at the brand’s production facility in Sweden and a photoshoot recreating the Stonewall march.
A total of 95 influencers created 612 total posts and the campaign generated over 68 million potential impressions, 7.7 million views and 739.4k active engagements according to Hello Partner.
Email Marketing Example: Adidas
The iconic athletic apparel and footwear brand Adidas is no stranger to using clever marketing tactics to attract, engage, and influence customers. The secre
t to its email marketing strategy is that it uses personalization so effectively.
Using dynamic content driven by AI technology in its emails Adidas matches its subscribers with the most relevant content. It uses data points like language, location, product interest, and purchase history along with leveraging content to encourage people to discover new products or sports.
In this example, the focus is an update on a product a customer has been looking for. The email not only keeps the receiver up to date with the availability but makes other tailored product suggestions to drive engagement and click-through.