Multi-step registration form
Posted: Wed Jan 29, 2025 3:43 am
A multi-step form is a medium-sized form disguised as several very short forms. This approach is not very common, but it has been gaining momentum in recent years. Google apps in particular use it extensively.
These forms are great at reducing friction because users feel like they are filling out fewer fields. But the end result is that you are getting a similar amount of information to a medium-sized form. Additionally, a multi-step signup form can be a solution or a split test for a medium-sized form.
4. Form with widget
Basecamp
Basecamp
Sign up now for free. Last week alone, 7,106 companies joined Basecamp! "Use my Google account."
This type is closely tied to the context the user is in, allowing for registration immediately after a decision has been made. If you want to experiment with this type of form, we recommend taking a look at the Basecamp example.
Their registration window uses an incentive — the ability to create an account using a social network — that is communicated concisely and quickly in text. Moreover, the form only asks for basic information, which is also pleasing to users.
5. Open payment information
Ahrefs
Ahrefs
This type attracts leads or customers who are committed to using lithuania phone number data the product. Long forms with payment details are mostly used by companies that provide significant value right from the start, starting with the trial. So, when signing up, they ask for a lot of details up front — because for users, friction is quite relevant to future benefits.
Only the person who intends to use the product will provide you with this data. This type of registration is more often chosen by applications that risk falling into the trap of frequent trial extensions . Brands ask for a payment method in advance because users often create new accounts to avoid paying for the service.
How to optimize the form with payment information?
Optimizing forms of this kind requires a clear explanation that the user can stop credit card payments at any time. It is also important to explain that the information is stored on secure servers and provide any additional data that will convey the absence of risks.
If you plan to ask for payment details, you will inevitably end up with a long registration form. So make it as good as possible. Reviews will help by creating the effect of social proof - other people will motivate new customers to enter payment details.
These forms are great at reducing friction because users feel like they are filling out fewer fields. But the end result is that you are getting a similar amount of information to a medium-sized form. Additionally, a multi-step signup form can be a solution or a split test for a medium-sized form.
4. Form with widget
Basecamp
Basecamp
Sign up now for free. Last week alone, 7,106 companies joined Basecamp! "Use my Google account."
This type is closely tied to the context the user is in, allowing for registration immediately after a decision has been made. If you want to experiment with this type of form, we recommend taking a look at the Basecamp example.
Their registration window uses an incentive — the ability to create an account using a social network — that is communicated concisely and quickly in text. Moreover, the form only asks for basic information, which is also pleasing to users.
5. Open payment information
Ahrefs
Ahrefs
This type attracts leads or customers who are committed to using lithuania phone number data the product. Long forms with payment details are mostly used by companies that provide significant value right from the start, starting with the trial. So, when signing up, they ask for a lot of details up front — because for users, friction is quite relevant to future benefits.
Only the person who intends to use the product will provide you with this data. This type of registration is more often chosen by applications that risk falling into the trap of frequent trial extensions . Brands ask for a payment method in advance because users often create new accounts to avoid paying for the service.
How to optimize the form with payment information?
Optimizing forms of this kind requires a clear explanation that the user can stop credit card payments at any time. It is also important to explain that the information is stored on secure servers and provide any additional data that will convey the absence of risks.
If you plan to ask for payment details, you will inevitably end up with a long registration form. So make it as good as possible. Reviews will help by creating the effect of social proof - other people will motivate new customers to enter payment details.