AI and machine learning offer
Posted: Sun Dec 22, 2024 8:51 am
Being efficient is about having a plan to optimize what’s working in terms of your SMART business objectives e.g., driving leads or revenue and abandoning processes or policies that may hinder growth.
Top tip: AI technologies can easily handle menial and repetitious activities such as data input, separating leads, and content creation. Try using Advanced Data Analysis in ChatGPT to analyze data exported email marketing lists australia from your marketing channels, and then ask specific questions about that data. Even basic tasks like organizing tables of data, turning big swathes of text into neat lists or tables, etc. with ChatGPT are a great way to save time.
Stimulate your creative process with ideas from generative tools like Clause, ChatGPT, and Midjourney. Just remember to treat its output as that of a keen but inexperienced intern!
brands and marketers an opportunity to improve the efficiency and effectiveness of their marketing. Those gains can be applied to internal functions that custom
ers never see and/or to external things that are customer-facing. "
- Jim Lecinski, Kellogg School of Marketing at Northwestern University
2. Gain insights
Marketers have stored a lot of data from which to gain insights to inform campaigns and messaging. The flip side is that sometimes there’s too much data and not every company has a data scientist or analyst in-house to help figure out which data is useful.
Taking the time to create a plan can help marketers identify areas where they are losing customers (e.g. click-throughs from a social media ad to the website). It could also help to understand what campaigns or activitie
Top tip: AI technologies can easily handle menial and repetitious activities such as data input, separating leads, and content creation. Try using Advanced Data Analysis in ChatGPT to analyze data exported email marketing lists australia from your marketing channels, and then ask specific questions about that data. Even basic tasks like organizing tables of data, turning big swathes of text into neat lists or tables, etc. with ChatGPT are a great way to save time.
Stimulate your creative process with ideas from generative tools like Clause, ChatGPT, and Midjourney. Just remember to treat its output as that of a keen but inexperienced intern!
brands and marketers an opportunity to improve the efficiency and effectiveness of their marketing. Those gains can be applied to internal functions that custom
ers never see and/or to external things that are customer-facing. "
- Jim Lecinski, Kellogg School of Marketing at Northwestern University
2. Gain insights
Marketers have stored a lot of data from which to gain insights to inform campaigns and messaging. The flip side is that sometimes there’s too much data and not every company has a data scientist or analyst in-house to help figure out which data is useful.
Taking the time to create a plan can help marketers identify areas where they are losing customers (e.g. click-throughs from a social media ad to the website). It could also help to understand what campaigns or activitie