As an example, we did a digital PR campaign for
Posted: Wed Jan 29, 2025 5:35 am
We find it helpful to give each campaign a 1-5 rating across five different criteria: Backlink potential: How likely is this to produce backlinks? Outreach diversity: How many different publications would be interested in covering this? Outreach angles: How likely is it that we can find multiple different angles to pitch this from? Subject topicality: How relevant is this campaign in today’s news cycle? Audience size: How large is the size of the audience for our target publications You can see an example of how we rate each content campaign below: Table showing backlink potential, diverse outreach, outreach angles, subject topicality and audience size for digital PR campaigns.
2. Publish the campaign: design & blog phase Now comes the exciting part! You get to transform your campaign from a bunch of raw data in a spreadsheet to beautifully designed graphics that live on a page of your site. The campaign should be added as a blog post to your site and consist of two components: Custom graphics that highlight your data insights Copy that provides more detail about the research and findings We generally recommend creating 4-6 unique graphics for your most interesting data points.
“How Much For A Case Of Beer myanmar gambling data By State?”. You can see the graphic that we created for it here: Graphic showing the average price of a 24-pack of beer in each U.S. state in 2019. This graphic clearly illustrates the data in a way that’s easy for users to understand, and gives journalists an asset they can very easily use in their own coverage of the article.
For this part, you’ll likely need to work with a graphic designer. When working with graphic designers, we find it’s best to be as specific as possible when it comes to what the graphic should look like. That way, they don’t have to do any of the analysis themselves and can more quickly create what you’re looking for. If you don’t have a graphic designer on staff, you might consider trying to find a reliable freelancer on sites such as Upwork.
Next, you’ll need to create copy. This copy should explain the research method, how the data was collected, and provide further explanations of each graphic included on the page. This doesn’t need to be a huge long-form blog post, but an introduction, 1-2 paragraphs of copy for each graphic, and a conclusion should suffice. After the graphics are created and the copy is written, you’ll need to find a place for your campaign to live. We generally recommend adding this to your site’s blog as it’s the most natural place for informational content.
2. Publish the campaign: design & blog phase Now comes the exciting part! You get to transform your campaign from a bunch of raw data in a spreadsheet to beautifully designed graphics that live on a page of your site. The campaign should be added as a blog post to your site and consist of two components: Custom graphics that highlight your data insights Copy that provides more detail about the research and findings We generally recommend creating 4-6 unique graphics for your most interesting data points.
“How Much For A Case Of Beer myanmar gambling data By State?”. You can see the graphic that we created for it here: Graphic showing the average price of a 24-pack of beer in each U.S. state in 2019. This graphic clearly illustrates the data in a way that’s easy for users to understand, and gives journalists an asset they can very easily use in their own coverage of the article.
For this part, you’ll likely need to work with a graphic designer. When working with graphic designers, we find it’s best to be as specific as possible when it comes to what the graphic should look like. That way, they don’t have to do any of the analysis themselves and can more quickly create what you’re looking for. If you don’t have a graphic designer on staff, you might consider trying to find a reliable freelancer on sites such as Upwork.
Next, you’ll need to create copy. This copy should explain the research method, how the data was collected, and provide further explanations of each graphic included on the page. This doesn’t need to be a huge long-form blog post, but an introduction, 1-2 paragraphs of copy for each graphic, and a conclusion should suffice. After the graphics are created and the copy is written, you’ll need to find a place for your campaign to live. We generally recommend adding this to your site’s blog as it’s the most natural place for informational content.