What is the "Video Consumer® Integrated Survey
Posted: Wed Jan 29, 2025 5:40 am
The widespread use of smartphones has made it possible to watch videos anytime, anywhere, the number of video streaming sites has increased, and streaming videos has become a part of culture, so this is a survey of people living a video lifestyle in this modern age.
The definition of "video enthusiast" was given in the same survey in 2018.
"Video enthusiasts™" are
different from traditional passive "viewers"; they are people who do not just "watch and enjoy," but who "master" video and engage in new viewing behavior to
enrich . This survey
estimated the population of "video enthusiasts™" to be approximately 38 million people*.
Source: Hakuhodo "Hakuhodo, a four-company sales directors email database video marketing task force called hakuhodo.movie conducts a "Video ConsumersTM Actual Situation Survey"
Videos are moving from an era of "watching and enjoying" to an era of "using them to their full potential": The emergence of "Video ConsumersTM""
The survey focused on two viewing behaviors: "TV viewing" and "Internet viewing."
The survey examines differences in viewing habits between the groups of "mainly TV," "mainly Internet," and "both" in terms of time spent watching, as well as differences in attitudes toward information and consumption.
Over 60% of consumers make purchases after watching online videos
From the responses of "mainly internet viewers" and "television and internet viewers,"
The results showed that after watching online videos, people are also active in engaging in consumer activities, such as posting comments, searching product pages, and sharing on social media.
●
It was found that over 60% of both the "main internet viewer" and "television and internet viewer" groups took some kind of post-viewing action after watching an online video, such as "writing a comment" or "researching the product featured in the video," demonstrating their active consumer behavior.
Source: Hakuhodo "hakuhodo.movie Conducting the "Video Consumers® Integrated Survey 2019" - 60% of people who watch a lot of TV and the internet "TV and internet users" have a high desire to consume"
It was also mentioned in the survey,
What people want from videos they can watch on "TV" and "the Internet" is:
They seem to be different.
"TV" - You can gather information broadly and roughly
"Internet" emphasizes fun and entertainment, and specialized information (information that can only be found there)
I think you can guess from that,
This is the reason why YouTubers have become so popular, as they match the demands of people who live for videos.
Additionally, while it is already common for people to research something online when making a purchase, an increasing number of consumers are making decisions based on watching videos, which provide more information.
Even with video advertising, if you can deliver information that can only be found there, you can convey the information and promote consumption with less advertising awareness.
The definition of "video enthusiast" was given in the same survey in 2018.
"Video enthusiasts™" are
different from traditional passive "viewers"; they are people who do not just "watch and enjoy," but who "master" video and engage in new viewing behavior to
enrich . This survey
estimated the population of "video enthusiasts™" to be approximately 38 million people*.
Source: Hakuhodo "Hakuhodo, a four-company sales directors email database video marketing task force called hakuhodo.movie conducts a "Video ConsumersTM Actual Situation Survey"
Videos are moving from an era of "watching and enjoying" to an era of "using them to their full potential": The emergence of "Video ConsumersTM""
The survey focused on two viewing behaviors: "TV viewing" and "Internet viewing."
The survey examines differences in viewing habits between the groups of "mainly TV," "mainly Internet," and "both" in terms of time spent watching, as well as differences in attitudes toward information and consumption.
Over 60% of consumers make purchases after watching online videos
From the responses of "mainly internet viewers" and "television and internet viewers,"
The results showed that after watching online videos, people are also active in engaging in consumer activities, such as posting comments, searching product pages, and sharing on social media.
●
It was found that over 60% of both the "main internet viewer" and "television and internet viewer" groups took some kind of post-viewing action after watching an online video, such as "writing a comment" or "researching the product featured in the video," demonstrating their active consumer behavior.
Source: Hakuhodo "hakuhodo.movie Conducting the "Video Consumers® Integrated Survey 2019" - 60% of people who watch a lot of TV and the internet "TV and internet users" have a high desire to consume"
It was also mentioned in the survey,
What people want from videos they can watch on "TV" and "the Internet" is:
They seem to be different.
"TV" - You can gather information broadly and roughly
"Internet" emphasizes fun and entertainment, and specialized information (information that can only be found there)
I think you can guess from that,
This is the reason why YouTubers have become so popular, as they match the demands of people who live for videos.
Additionally, while it is already common for people to research something online when making a purchase, an increasing number of consumers are making decisions based on watching videos, which provide more information.
Even with video advertising, if you can deliver information that can only be found there, you can convey the information and promote consumption with less advertising awareness.