Leadster Receives R$1 Million Investment and Plans Expansion
Posted: Wed Jan 29, 2025 7:22 am
Published by
Fernanda Andreazzi
/ Lead Generation / Leadster Receives R$1 Million Investment and Plans Expansion
2021 has arrived with both feet in the door here at Leadster! After growing 290% last year and completing our rebranding in March, we are now happy to announce another big news: we received a R$1 million investment to expand our conversational marketing solution !
Gustavo Luby and Fabrício Toledo, founders of Leadster
The investment was supported by Prana Capital , Aimorés Investimentos , Thiago Bacchin (CEO of Cadastra) and two other angel investors. We are very happy with this investment and with the vote of armenia number dataset from our investors.
For Natan Sztamfater , founder of Aimorés (which has already invested in companies such as Squid, Goomer and Vidia), Leadster drew attention due to the perceived capacity of its founders:
“In addition to the execution power of Fabrício and Gustavo, when we look to the future of marketing we see the power of chatbots and conversational marketing specialized in segments. In the case of Leadster, we see that there is enormous potential in B2B .”
Bruno Peroni , head of Venture Capital at Prana Capital, also highlighted some points that motivated the investment:
“Leadster has all the elements of a high-potential company to become the reference in conversational marketing: obsessed entrepreneurs, an excellent product that solves a real problem, a large, relevant and fast-growing market.”
About Leadster
Since 2018, Leadster has enabled companies to develop personalized and interactive conversations with their website visitors, increasing the volume and quality of leads generated.
Today, we generate around 170 thousand leads per month , serving companies such as iFood , Cultura Inglesa , Neogrid , Sage , Unidas , and another 350 clients on paid plans alone – in addition to another 1600 accounts on the free plan.
And we are aiming high! In addition to improving the platform, generating more value for our customers, we also intend to expand our presence in the national and international markets. With this investment, we expect to invest in marketing and personnel to increase the number of customers fivefold within two years.
According to our CEO, Fabrício Toledo:
“Over the last two years, together with our clients, we have built a product that can solve a latent pain point in the Brazilian market, which is the generation of qualified leads, on a large scale, and now we see that it is also an international need (…)
The expansion should start in Latin America, more specifically Colombia and Chile, countries that have seen the greatest growth in investment in digital advertising, according to the Emarket study, and after the platform is consolidated, we intend to operate in the North American market.”
We will definitely have lots of good news to share from now on!
Fernanda Andreazzi
/ Lead Generation / Leadster Receives R$1 Million Investment and Plans Expansion
2021 has arrived with both feet in the door here at Leadster! After growing 290% last year and completing our rebranding in March, we are now happy to announce another big news: we received a R$1 million investment to expand our conversational marketing solution !
Gustavo Luby and Fabrício Toledo, founders of Leadster
The investment was supported by Prana Capital , Aimorés Investimentos , Thiago Bacchin (CEO of Cadastra) and two other angel investors. We are very happy with this investment and with the vote of armenia number dataset from our investors.
For Natan Sztamfater , founder of Aimorés (which has already invested in companies such as Squid, Goomer and Vidia), Leadster drew attention due to the perceived capacity of its founders:
“In addition to the execution power of Fabrício and Gustavo, when we look to the future of marketing we see the power of chatbots and conversational marketing specialized in segments. In the case of Leadster, we see that there is enormous potential in B2B .”
Bruno Peroni , head of Venture Capital at Prana Capital, also highlighted some points that motivated the investment:
“Leadster has all the elements of a high-potential company to become the reference in conversational marketing: obsessed entrepreneurs, an excellent product that solves a real problem, a large, relevant and fast-growing market.”
About Leadster
Since 2018, Leadster has enabled companies to develop personalized and interactive conversations with their website visitors, increasing the volume and quality of leads generated.
Today, we generate around 170 thousand leads per month , serving companies such as iFood , Cultura Inglesa , Neogrid , Sage , Unidas , and another 350 clients on paid plans alone – in addition to another 1600 accounts on the free plan.
And we are aiming high! In addition to improving the platform, generating more value for our customers, we also intend to expand our presence in the national and international markets. With this investment, we expect to invest in marketing and personnel to increase the number of customers fivefold within two years.
According to our CEO, Fabrício Toledo:
“Over the last two years, together with our clients, we have built a product that can solve a latent pain point in the Brazilian market, which is the generation of qualified leads, on a large scale, and now we see that it is also an international need (…)
The expansion should start in Latin America, more specifically Colombia and Chile, countries that have seen the greatest growth in investment in digital advertising, according to the Emarket study, and after the platform is consolidated, we intend to operate in the North American market.”
We will definitely have lots of good news to share from now on!