Media professionals have understood that to stand out
Posted: Wed Jan 29, 2025 8:19 am
In a society where attention has become a rare resource, podcasts have an undeniable competitive advantage. They can be consumed in all situations. We listen to content while exercising, on our commutes, or while cooking. According to a study by Edison Research , 26% of podcast listening is done on a smartphone in the United States. they have to reach their audience in all aspects of daily life.
“Audio is a way to reach an audience at a gambling data uae time of day when they might not be available to read ,” says Renée Kaplan, head of audiences and new content at the Financial Times.
Non-linear audio listening is exploding. It appears to be a real growth driver, including for radio stations.
"The stronger the content, the more it is listened to over time. For example, the programs Les chemins de la philosophie and Affaires sensibles have exceeded 4 million podcast downloads for 100,000 live listeners," says Sibyle Veil, president of Radio France.
More than a new format, the podcast is becoming an essential element in the audience strategy of media brands. The British daily newspaper, which has been producing podcasts since the early 2000s, claims to have actually deployed a podcast strategy at the beginning of 2019.
“Audio is a way to reach an audience at a gambling data uae time of day when they might not be available to read ,” says Renée Kaplan, head of audiences and new content at the Financial Times.
Non-linear audio listening is exploding. It appears to be a real growth driver, including for radio stations.
"The stronger the content, the more it is listened to over time. For example, the programs Les chemins de la philosophie and Affaires sensibles have exceeded 4 million podcast downloads for 100,000 live listeners," says Sibyle Veil, president of Radio France.
More than a new format, the podcast is becoming an essential element in the audience strategy of media brands. The British daily newspaper, which has been producing podcasts since the early 2000s, claims to have actually deployed a podcast strategy at the beginning of 2019.