How long does SEO take and what factors affect it?
Posted: Wed Jan 29, 2025 9:06 am
Positioning is a marketing activity that is related to creating a company's position in relation to competitors. It brings many advantages, both image and financial, which is why more and more companies with their websites on the Internet decide to position them. It is a profitable investment, because often for a relatively lower cost than investing in traditional forms of marketing, we get a larger group of recipients, and therefore more potential customers.
The main question that worries every manager is how long it takes, because by nature most people would like to see the results of SEO activity immediately. The answer is not simple enough to give specific data, since positioning and its timing depend on many factors, but we will try to estimate how long you can expect these effects.
The time to implement positioning assumptions - what does it depend on?
As noted above, there are many factors, and it is belgium number dataset to list them all, but we will focus on the most important ones that really and significantly affect the time when the consequences of our investments may appear.
Domain history
Google wants to know the website and the person who runs it, its purpose, content and history. The longer the website has been up and running reliably and valuable in the eyes of the algorithm, the better it will be for positioning. It is worth analyzing the past of your site. Perhaps it had filters that were unfavorable for SEO activities? A filter will significantly complicate the activity, because instead of starting with promotion and increasing competitiveness, you need to make every effort to neutralize this filter.
If the domain was previously ranked, you should check how the process was carried out and what consequences it brought. It is likely that the previous person responsible for SEO activities was not careful enough and instead of working for their benefit, he caused harm with excessive or suspicious movements.
If so, why not use a new domain so you don't start with a filter or a bad history? Not necessarily. A new domain doesn't add credibility to a website, Google doesn't know what entries will be on it, and among competitors with a long and valuable content history, a new website will be much worse.
On-site optimization
When estimating the time it takes to position a website, it will be useful to evaluate the website in terms of its optimization. The algorithm takes into account errors and imperfections in technical SEO optimization, which consist of various factors. One of them is to get rid of any problems related to Google indexing the page and whether the URLs and h1 addresses are properly optimized. An important aspect is the internal link structure, which checks the quality of the links and the content they relate to. The technology of the website itself is important, so in order to maintain positioning and not hinder it, you should pay attention and remove all factors that hinder its use.
Optimalizacja strony internetoje - statistics
Off-site optimization collaboration
Links are an important element of positioning, valuable links enrich a website and its position in relation to others, but not every link has a beneficial effect. If our website contains hyperlinks to pages that contain spam or that have been filtered, the algorithm automatically associates our content with those that do not have a positive impact on SEO.
Not posting links is also a mistake, because increasing them significantly improves your position in Google's rankings, you just need to remember that they must be high-quality and verified.
Site competitiveness
At this stage, it is important to conduct a thorough research on how top competitors run their website? How often and how much value do they add to the content? This is an important factor if we want to compete with them.
For example, by filling our website twice a week with short, not very interesting and worst-copied texts, we have no chance of competing for position with a page that contains new entries 6 times a week, and each of them is meaningful, valuable and contains a larger number of characters.
If your company is new and doesn’t have a very long history, it’s usually better to start with more specific phrases than general ones, which will lower your chances of breaking through. Of course, these broader phrases contain more links, but the competition is much stronger this way. If you’re looking for quick results and reaching a group that will be interested in what you do, it’s better to use narrower, more precise meanings.
The main question that worries every manager is how long it takes, because by nature most people would like to see the results of SEO activity immediately. The answer is not simple enough to give specific data, since positioning and its timing depend on many factors, but we will try to estimate how long you can expect these effects.
The time to implement positioning assumptions - what does it depend on?
As noted above, there are many factors, and it is belgium number dataset to list them all, but we will focus on the most important ones that really and significantly affect the time when the consequences of our investments may appear.
Domain history
Google wants to know the website and the person who runs it, its purpose, content and history. The longer the website has been up and running reliably and valuable in the eyes of the algorithm, the better it will be for positioning. It is worth analyzing the past of your site. Perhaps it had filters that were unfavorable for SEO activities? A filter will significantly complicate the activity, because instead of starting with promotion and increasing competitiveness, you need to make every effort to neutralize this filter.
If the domain was previously ranked, you should check how the process was carried out and what consequences it brought. It is likely that the previous person responsible for SEO activities was not careful enough and instead of working for their benefit, he caused harm with excessive or suspicious movements.
If so, why not use a new domain so you don't start with a filter or a bad history? Not necessarily. A new domain doesn't add credibility to a website, Google doesn't know what entries will be on it, and among competitors with a long and valuable content history, a new website will be much worse.
On-site optimization
When estimating the time it takes to position a website, it will be useful to evaluate the website in terms of its optimization. The algorithm takes into account errors and imperfections in technical SEO optimization, which consist of various factors. One of them is to get rid of any problems related to Google indexing the page and whether the URLs and h1 addresses are properly optimized. An important aspect is the internal link structure, which checks the quality of the links and the content they relate to. The technology of the website itself is important, so in order to maintain positioning and not hinder it, you should pay attention and remove all factors that hinder its use.
Optimalizacja strony internetoje - statistics
Off-site optimization collaboration
Links are an important element of positioning, valuable links enrich a website and its position in relation to others, but not every link has a beneficial effect. If our website contains hyperlinks to pages that contain spam or that have been filtered, the algorithm automatically associates our content with those that do not have a positive impact on SEO.
Not posting links is also a mistake, because increasing them significantly improves your position in Google's rankings, you just need to remember that they must be high-quality and verified.
Site competitiveness
At this stage, it is important to conduct a thorough research on how top competitors run their website? How often and how much value do they add to the content? This is an important factor if we want to compete with them.
For example, by filling our website twice a week with short, not very interesting and worst-copied texts, we have no chance of competing for position with a page that contains new entries 6 times a week, and each of them is meaningful, valuable and contains a larger number of characters.
If your company is new and doesn’t have a very long history, it’s usually better to start with more specific phrases than general ones, which will lower your chances of breaking through. Of course, these broader phrases contain more links, but the competition is much stronger this way. If you’re looking for quick results and reaching a group that will be interested in what you do, it’s better to use narrower, more precise meanings.