Dynamic Facebook Ads: What is it, setup and cases
Posted: Wed Jan 29, 2025 9:17 am
If you are planning to promote your online store products and are not ready to set up ads for each individual product, then dynamic advertising on Facebook will suit you.
This is very convenient for large online stores with a huge bosnia and herzegovina number dataset of thousands and tens of thousands of products, where it is unrealistic to customize advertising for each unit of product.
Interested? Then read on.
What is Facebook Dynamic Ads
Dynamic Facebook ads look similar to other ad formats (collection ads, carousel ads, or single image ads).
These are product ads that display products based on each user's interests, intentions, and actions.
This way, different products are shown to different people, and Facebook itself determines what to show in each case.
The system itself determines the format of a product ad with current characteristics and an image/video of the product; it shows it to the user who is most likely interested in viewing such an ad.
Benefits of Dynamic Facebook Ads
⟡ Bull's eye: The system does not show ads to random users: Facebook updates the display of ads based on the interests of the target audience.
⟡ Remind about yourself : Let's say your customers looked at some product on your website or in your mobile app, but never decided to buy it. If you set up dynamic remarketing, Facebook will remind these people about interesting products, encouraging them to make a positive decision to buy.
⟡ 24/7: Since these ads are automated, they constantly promote all products. This means you can forget about having to set up ads for the entire range.
⟡ Increased target audience reach: You can attract new users interested in your products or products similar to yours.
How to Prepare to Set Up Dynamic Remarketing on Facebook
Before we set up Facebook Dynamic Remarketing, we'll need some preparation.
Follow these steps:
Connect Business Manager
This is necessary so that a product catalog can be created and filled with products, and also so that this work can be delegated to other employees in the future.
To do this you need:
╼ open Facebook Business Manager page
╼ click on the Create Account button
╼ indicate the brand name, your name and work e-mail, then click the Next button
╼ enter other information about the company and click the Send button
Create a data feed
It will contain information about the range of products presented on the site and its characteristics.
The characteristics include: the name of the product, its description, price, link to this product, its image, information about availability and condition (new, used, refurbished, after repair, etc.), as well as its ID (it must be unique).
This is very convenient for large online stores with a huge bosnia and herzegovina number dataset of thousands and tens of thousands of products, where it is unrealistic to customize advertising for each unit of product.
Interested? Then read on.
What is Facebook Dynamic Ads
Dynamic Facebook ads look similar to other ad formats (collection ads, carousel ads, or single image ads).
These are product ads that display products based on each user's interests, intentions, and actions.
This way, different products are shown to different people, and Facebook itself determines what to show in each case.
The system itself determines the format of a product ad with current characteristics and an image/video of the product; it shows it to the user who is most likely interested in viewing such an ad.
Benefits of Dynamic Facebook Ads
⟡ Bull's eye: The system does not show ads to random users: Facebook updates the display of ads based on the interests of the target audience.
⟡ Remind about yourself : Let's say your customers looked at some product on your website or in your mobile app, but never decided to buy it. If you set up dynamic remarketing, Facebook will remind these people about interesting products, encouraging them to make a positive decision to buy.
⟡ 24/7: Since these ads are automated, they constantly promote all products. This means you can forget about having to set up ads for the entire range.
⟡ Increased target audience reach: You can attract new users interested in your products or products similar to yours.
How to Prepare to Set Up Dynamic Remarketing on Facebook
Before we set up Facebook Dynamic Remarketing, we'll need some preparation.
Follow these steps:
Connect Business Manager
This is necessary so that a product catalog can be created and filled with products, and also so that this work can be delegated to other employees in the future.
To do this you need:
╼ open Facebook Business Manager page
╼ click on the Create Account button
╼ indicate the brand name, your name and work e-mail, then click the Next button
╼ enter other information about the company and click the Send button
Create a data feed
It will contain information about the range of products presented on the site and its characteristics.
The characteristics include: the name of the product, its description, price, link to this product, its image, information about availability and condition (new, used, refurbished, after repair, etc.), as well as its ID (it must be unique).