What are the deficits of recent years in terms of digitalization and retail?
Posted: Wed Jan 29, 2025 10:01 am
The study "The German Retail Sector 2017" by ibi research at the University of Regensburg has shown that the retail sector still has a lot of catching up to do. Although digitalization played a major role, it has not yet received enough attention.
This is not surprising, as in the period covered by the study, there was not yet such a need for digitalization as there is now. However, the latter does not just mean having your own online shop and doing some social media marketing: the correct use of successful marketplaces such as Amazon and eBay also plays a major role.
What can retailers do?
It remains to be hoped that financial subsidies for the necessary digitization mexico gambling data will not be lacking and will be sufficient. But even if an online shop already exists, it is anything but easy to assert yourself against big players like Amazon and to be able to offer competitive prices.
However, anyone who has realized that successfully running an online shop eliminates a lot of unpleasant work will not undo everything once the pandemic is over. The consequence: a permanent increase in orders for shipping service providers and more jobs in SEO and content marketing. People's needs remain the same, but they are met differently with the trend towards digitalization.
This is not surprising, as in the period covered by the study, there was not yet such a need for digitalization as there is now. However, the latter does not just mean having your own online shop and doing some social media marketing: the correct use of successful marketplaces such as Amazon and eBay also plays a major role.
What can retailers do?
It remains to be hoped that financial subsidies for the necessary digitization mexico gambling data will not be lacking and will be sufficient. But even if an online shop already exists, it is anything but easy to assert yourself against big players like Amazon and to be able to offer competitive prices.
However, anyone who has realized that successfully running an online shop eliminates a lot of unpleasant work will not undo everything once the pandemic is over. The consequence: a permanent increase in orders for shipping service providers and more jobs in SEO and content marketing. People's needs remain the same, but they are met differently with the trend towards digitalization.