Personal brand vs. expert brand
Posted: Wed Jan 29, 2025 10:07 am
Personal branding – how to effectively build communication using content
You've probably heard more than once that a personal brand helps in business. That it's worth regularly publishing content that strengthens not only your authority, but also the image of your company. The question is, do you know how to do it? How to create materials that will support your business activities? And what to write about in order to strike a chord and encourage your recipients to reach for your content? Let's find out!
It has been known for a long time that a well-built personal brand makes running a business easier. The problem is that most people who try to tackle this topic have two problems:
They are not convinced that their knowledge and expertise are great enough to share with others.
Once they work through their objections, they don't really know how or what to write about.
And today I will show you how to face these challenges so that your personal brand is built effectively.
An expert is a person who is many, many lengths ahead of us. And sharing some of his knowledge, very often he can also have problems:
Personal brand – how and what to write about
Example:
Whenever you think about a specific topic or look for inspiration, you should ask yourself two questions:
How to match content to the appropriate target group?
You can list all of this on a piece of paper. And each of these points could potentially be a topic for a separate post. At the same time, each of these elements is detailed enough to be interesting.
Brand Supporting Content – How to Share It?
For example, I divide my content on private profiles into three groups:
As I said in the introduction, the first problem with building a personal brand is that china rcs data we do not feel like we are big enough experts to be able to speak up and express our opinion on a given topic.
And I understand it perfectly.
I also had exactly the same problem when I started publishing content on marketing topics on the web 10-11 years ago. I was a rank-and-file specialist, an employee of an advertising agency. And where was I in comparison to all sorts of business tours who started and talked about anything before me.
However, remember that in order to teach others or (not to use such important and big words) tell or try to share knowledge on a subject, you do not have to be an expert. One who has acquired ultimate knowledge on a subject, because such knowledge does not even exist.
You simply (and only) have to be a few steps ahead of those who will follow you. After all, you are not just sharing your expertise, you are sharing your perspective and experience, and this is an individual matter. And your experience in a specific, individual topic can be very valuable to many people.
Besides, one could also say that people do not necessarily want to learn exclusively from experts.
You've probably heard more than once that a personal brand helps in business. That it's worth regularly publishing content that strengthens not only your authority, but also the image of your company. The question is, do you know how to do it? How to create materials that will support your business activities? And what to write about in order to strike a chord and encourage your recipients to reach for your content? Let's find out!
It has been known for a long time that a well-built personal brand makes running a business easier. The problem is that most people who try to tackle this topic have two problems:
They are not convinced that their knowledge and expertise are great enough to share with others.
Once they work through their objections, they don't really know how or what to write about.
And today I will show you how to face these challenges so that your personal brand is built effectively.
An expert is a person who is many, many lengths ahead of us. And sharing some of his knowledge, very often he can also have problems:
Personal brand – how and what to write about
Example:
Whenever you think about a specific topic or look for inspiration, you should ask yourself two questions:
How to match content to the appropriate target group?
You can list all of this on a piece of paper. And each of these points could potentially be a topic for a separate post. At the same time, each of these elements is detailed enough to be interesting.
Brand Supporting Content – How to Share It?
For example, I divide my content on private profiles into three groups:
As I said in the introduction, the first problem with building a personal brand is that china rcs data we do not feel like we are big enough experts to be able to speak up and express our opinion on a given topic.
And I understand it perfectly.
I also had exactly the same problem when I started publishing content on marketing topics on the web 10-11 years ago. I was a rank-and-file specialist, an employee of an advertising agency. And where was I in comparison to all sorts of business tours who started and talked about anything before me.
However, remember that in order to teach others or (not to use such important and big words) tell or try to share knowledge on a subject, you do not have to be an expert. One who has acquired ultimate knowledge on a subject, because such knowledge does not even exist.
You simply (and only) have to be a few steps ahead of those who will follow you. After all, you are not just sharing your expertise, you are sharing your perspective and experience, and this is an individual matter. And your experience in a specific, individual topic can be very valuable to many people.
Besides, one could also say that people do not necessarily want to learn exclusively from experts.