Importantly, you can set very detailed scoring rules, including awarding negative points
Posted: Wed Jan 29, 2025 10:33 am
The more points a user “collects”, the higher priority they will be given for direct contact.
Of course, each marketing automation system or platform has its own scale and each interaction will be scored differently. As a rule, points are awarded for, among others:
direct entrances;
entering www from a search engine;
entries to the site from advertisements;
opening the newsletter;
clicking on a link in an email;
entering the website from the newsletter;
interactions in social media (reactions, comments, shares.
sending a contact form;
accessing a specific address or tab on a website;
time of one session;
total time spent on the website during a given period;
entering the website from specific phrases or sources.
No, this is not the end at all.
I provided these few examples to give you an idea of how many moments europe rcs data and things you can measure when planning your customers' purchase paths.
This will result in even greater control of your actions, and you will make the next steps in your scenarios and other marketing activities dependent on real engagement and hard numbers. Then, after exceeding the set level of points, you will pass on a really "calorie" contact to the sales department , and they will already know what to do with it next.
Of course, each marketing automation system or platform has its own scale and each interaction will be scored differently. As a rule, points are awarded for, among others:
direct entrances;
entering www from a search engine;
entries to the site from advertisements;
opening the newsletter;
clicking on a link in an email;
entering the website from the newsletter;
interactions in social media (reactions, comments, shares.
sending a contact form;
accessing a specific address or tab on a website;
time of one session;
total time spent on the website during a given period;
entering the website from specific phrases or sources.
No, this is not the end at all.
I provided these few examples to give you an idea of how many moments europe rcs data and things you can measure when planning your customers' purchase paths.
This will result in even greater control of your actions, and you will make the next steps in your scenarios and other marketing activities dependent on real engagement and hard numbers. Then, after exceeding the set level of points, you will pass on a really "calorie" contact to the sales department , and they will already know what to do with it next.