What is your differential?
Posted: Thu Jan 30, 2025 5:11 am
You already know who you are targeting and why you do what you do. However, it is also important to review what you have that no one else has. This is because it is very likely that you are not the only one selling your products or services. There must be something that makes your company unique and that something must be communicated. Then you will be giving your consumers a reason to choose you instead of your competitors.
4 – Determine your visual design
At this stage, you have already defined commercial property owners database everything concerning the strategy and the study. With all this data gathered, we will move on to action: the definition of all the visual elements with which you will present yourself to your audience. We are talking about colors, fonts, logo, brand elements, etc.
We recommend that you put yourself in the hands of a professional here, since, although it may seem like the easiest and most fun part of the entire branding process, it is actually very complex. It is not easy to maintain a visual identity over time if solid foundations are not created at the initial stage. Only professionals can achieve this.
5 – Define your voice
Not all brands communicate in the same way, even if they sell a similar product. The same happens with people when they try to communicate a message without too many differences . Finding the right tone is very important to differentiate yourself. Will you communicate in a formal and distant style or will you be more warm and friendly? Will you speak in the first or third person?
Before defining it, think again about your target audience . Once you define it, you will have to maintain it with the same rigor as the visual elements. This will help consolidate your identity.
6 – Define which channels you will use
You've almost got everything ready. All that's left is to define which communication channels you'll use to make yourself heard. At this point, it's also essential to think about your target audience and what platforms they're on so they can find you. It's not what you want that matters , but what your consumers expect.
There are many options, but you could choose between social networks (which ones), a website, traditional media, institutional stationery, street advertising, and so on.
4 – Determine your visual design
At this stage, you have already defined commercial property owners database everything concerning the strategy and the study. With all this data gathered, we will move on to action: the definition of all the visual elements with which you will present yourself to your audience. We are talking about colors, fonts, logo, brand elements, etc.
We recommend that you put yourself in the hands of a professional here, since, although it may seem like the easiest and most fun part of the entire branding process, it is actually very complex. It is not easy to maintain a visual identity over time if solid foundations are not created at the initial stage. Only professionals can achieve this.
5 – Define your voice
Not all brands communicate in the same way, even if they sell a similar product. The same happens with people when they try to communicate a message without too many differences . Finding the right tone is very important to differentiate yourself. Will you communicate in a formal and distant style or will you be more warm and friendly? Will you speak in the first or third person?
Before defining it, think again about your target audience . Once you define it, you will have to maintain it with the same rigor as the visual elements. This will help consolidate your identity.
6 – Define which channels you will use
You've almost got everything ready. All that's left is to define which communication channels you'll use to make yourself heard. At this point, it's also essential to think about your target audience and what platforms they're on so they can find you. It's not what you want that matters , but what your consumers expect.
There are many options, but you could choose between social networks (which ones), a website, traditional media, institutional stationery, street advertising, and so on.