How often your ad appeared in first place
Posted: Thu Jan 30, 2025 5:33 am
Higher Rank Rate . How often a competitor's ad appeared in a higher position than yours (this is of course true when both were shown).
Top of Page Rate . How often your ad appeared at the top of the page, above the free, organic search results.
Top View Rate .
Share of auction wins. How often your ad won an auction. Winning an auction involves two situations: your ad being ranked higher among the ads that were displayed, or your ad being displayed when a competitor's ad was not.
You can filter and segment the results. If there are a lot of competitors in the report, middle east rcs data you can filter them by any indicator, indicating its value or indicating a specific campaign, ad group or keyword. You can also segment the results by device (desktops, phones and tablets) or time (division into specific months, quarters or days of the week).
You will find both options just above the report table.
competition-google-ads
How to find competitor keywords in Google Ads?
To see what keywords your competitor might be using, use the Google Ads keyword planner .
Typically, you use it to search for new phrases when setting up a campaign. However, you can simply enter a competitor's website in the URL field.
competition-google-ads
As you can imagine, your competitor did the same when setting up their campaign. So there’s a good chance that they’re targeting the words you see in the planner. Of course, they could have decided that a given phrase doesn’t match their campaign goals or they could have excluded it during optimization. However, using the planner in this unusual way will allow you to reach a ton of great keywords that you didn’t know before.
Top of Page Rate . How often your ad appeared at the top of the page, above the free, organic search results.
Top View Rate .
Share of auction wins. How often your ad won an auction. Winning an auction involves two situations: your ad being ranked higher among the ads that were displayed, or your ad being displayed when a competitor's ad was not.
You can filter and segment the results. If there are a lot of competitors in the report, middle east rcs data you can filter them by any indicator, indicating its value or indicating a specific campaign, ad group or keyword. You can also segment the results by device (desktops, phones and tablets) or time (division into specific months, quarters or days of the week).
You will find both options just above the report table.
competition-google-ads
How to find competitor keywords in Google Ads?
To see what keywords your competitor might be using, use the Google Ads keyword planner .
Typically, you use it to search for new phrases when setting up a campaign. However, you can simply enter a competitor's website in the URL field.
competition-google-ads
As you can imagine, your competitor did the same when setting up their campaign. So there’s a good chance that they’re targeting the words you see in the planner. Of course, they could have decided that a given phrase doesn’t match their campaign goals or they could have excluded it during optimization. However, using the planner in this unusual way will allow you to reach a ton of great keywords that you didn’t know before.