Social networks: Which is the best from a Social Media Marketing perspective?
Posted: Thu Jan 30, 2025 6:26 am
Social media means a space or platform where the audience connects in different ways.
Each Social Network has different functions and within Social Media Marketing each and every one works in a unique way seeking specific objectives to achieve with the strategy.
Can we say that one social network is forex email list better than another? The answer is no.
The truth is that each of the social networks is important for different reasons and is differentiated from the others by its characteristics and functionalities.
They are all important for one objective or another, depending on the strategy, the audience and the goals we want to achieve.
Each social network has features that satisfy specific needs of users or audiences. Here is a summary of the features that stand out the most for us:
Facebook
facebook
For years, Facebook has been the most widely used social network developed in the world and tops the list of favorites.
As of 2016, this platform has 1.55 billion registered users, which represents a number that is almost three or four times the number of other social platforms.
If you're wondering how Facebook has managed to achieve these numbers, the answer is very simple: they are open to change.
This platform was the first to generate continuous changes in its algorithm, its look and feel and its options, always looking for better features that generate better experiences for its users.
Videos and photographs generate approximately 70% of the engagement on this platform.
This has given rise to many experts in digital matters, to study audiences, their tastes and needs within the web.
Given the constant change and movement in the digital world, many have been predicting the downfall of Facebook for years.
However, this platform has fought tooth and nail to keep its audience happy , no matter what.
Thus we were introduced to videos, GIFs, memes, live streaming and even a continuous change to make the platform more visually friendly and user-friendly.
Facebook certainly doesn't seem to be slowing down on its route on the highway of empowerment within Social Media Marketing , but we can't forget that every day hundreds of new ideas become part of the game of digital content and communication.
Can Facebook survive for many more years? We don't know yet, but it remains one of the great references in the digital world.
YouTube
youtube
In an era where audiences want to consume content immediately, text has taken a backseat.
Video and images have taken advantage of the opportunity to reign and give consumers what they want in a faster and more visually gratifying way, which makes this content one that gives more positive results within the Social Media Marketing strategy.
This is how YouTube has become the king of videos, a unique platform where almost 1.3 billion users have found a community that satisfies their tastes and needs.
This platform, in addition to being a perfect space for Digital Marketing , in its search to implement a more effective strategy according to the audiences, is a space where the audience itself has a voice.
This happens through the comments they can leave within the videos, and through creating their own channels, where they can echo their ideas and join the brand or product.
Furthermore, the consumer is no longer seen only as a final link in a consumption chain, but also as a companion of the product or brand itself.
YouTube has become a perfect space to make Social Media Marketing much more organic (and therefore more efficient), since the content lends itself much more to opening creative spaces and having constant communication between the brand or product and the consumer or audience.
Each Social Network has different functions and within Social Media Marketing each and every one works in a unique way seeking specific objectives to achieve with the strategy.
Can we say that one social network is forex email list better than another? The answer is no.
The truth is that each of the social networks is important for different reasons and is differentiated from the others by its characteristics and functionalities.
They are all important for one objective or another, depending on the strategy, the audience and the goals we want to achieve.
Each social network has features that satisfy specific needs of users or audiences. Here is a summary of the features that stand out the most for us:
For years, Facebook has been the most widely used social network developed in the world and tops the list of favorites.
As of 2016, this platform has 1.55 billion registered users, which represents a number that is almost three or four times the number of other social platforms.
If you're wondering how Facebook has managed to achieve these numbers, the answer is very simple: they are open to change.
This platform was the first to generate continuous changes in its algorithm, its look and feel and its options, always looking for better features that generate better experiences for its users.
Videos and photographs generate approximately 70% of the engagement on this platform.
This has given rise to many experts in digital matters, to study audiences, their tastes and needs within the web.
Given the constant change and movement in the digital world, many have been predicting the downfall of Facebook for years.
However, this platform has fought tooth and nail to keep its audience happy , no matter what.
Thus we were introduced to videos, GIFs, memes, live streaming and even a continuous change to make the platform more visually friendly and user-friendly.
Facebook certainly doesn't seem to be slowing down on its route on the highway of empowerment within Social Media Marketing , but we can't forget that every day hundreds of new ideas become part of the game of digital content and communication.
Can Facebook survive for many more years? We don't know yet, but it remains one of the great references in the digital world.
YouTube
youtube
In an era where audiences want to consume content immediately, text has taken a backseat.
Video and images have taken advantage of the opportunity to reign and give consumers what they want in a faster and more visually gratifying way, which makes this content one that gives more positive results within the Social Media Marketing strategy.
This is how YouTube has become the king of videos, a unique platform where almost 1.3 billion users have found a community that satisfies their tastes and needs.
This platform, in addition to being a perfect space for Digital Marketing , in its search to implement a more effective strategy according to the audiences, is a space where the audience itself has a voice.
This happens through the comments they can leave within the videos, and through creating their own channels, where they can echo their ideas and join the brand or product.
Furthermore, the consumer is no longer seen only as a final link in a consumption chain, but also as a companion of the product or brand itself.
YouTube has become a perfect space to make Social Media Marketing much more organic (and therefore more efficient), since the content lends itself much more to opening creative spaces and having constant communication between the brand or product and the consumer or audience.