Google offers two suggestions:
Posted: Thu Jan 30, 2025 6:44 am
E-commerce stores often build their content pages from data sheets or product descriptions that companies use across the web.
When Google examines this content and classifies it as " good ", " fraudulent " or " duplicate " content, then you're off to a bad start. This classification will cause deep problems that will continue to impact the SEO of web pages.
Duplicate content that is not fraudulent nor does it receive a duplicate penalty;
The rest of your SEO matters little.
Essentially, Google has a duplicate management policy. Now let's see what " good " duplicate content means.
For example, if we try to search on Google for "Rancilio Silvia V100 coffee machine", romania rcs data we find two sites where the same description emerges:
This makes it difficult for Google to know which version of the page to index.
Second, it confuses metrics and the power of backlinks.
And thirdly, the natural consequence of this is that Google doesn't know which page to rank in search results.
And this is a problem for most e-commerce sites, because the product page is really where the store sells and makes money.
How can it be that two sites are so well positioned that it's essentially a copy-paste job?
Part of the answer is that duplicate content is not necessarily spam to Google. But the truth is, when duplicate content is present, site owners can suffer ranking and therefore traffic losses. And this loss often causes the primary problem: search engines rarely show multiple versions of the same content. This means they will choose the “best” version of the page. The result is fewer duplicates on the main page.
To summarize, you have to consider that Google tries to filter out duplicate content. Thus, in some cases the need to use duplicate content poses a problem.
When Google examines this content and classifies it as " good ", " fraudulent " or " duplicate " content, then you're off to a bad start. This classification will cause deep problems that will continue to impact the SEO of web pages.
Duplicate content that is not fraudulent nor does it receive a duplicate penalty;
The rest of your SEO matters little.
Essentially, Google has a duplicate management policy. Now let's see what " good " duplicate content means.
For example, if we try to search on Google for "Rancilio Silvia V100 coffee machine", romania rcs data we find two sites where the same description emerges:
This makes it difficult for Google to know which version of the page to index.
Second, it confuses metrics and the power of backlinks.
And thirdly, the natural consequence of this is that Google doesn't know which page to rank in search results.
And this is a problem for most e-commerce sites, because the product page is really where the store sells and makes money.
How can it be that two sites are so well positioned that it's essentially a copy-paste job?
Part of the answer is that duplicate content is not necessarily spam to Google. But the truth is, when duplicate content is present, site owners can suffer ranking and therefore traffic losses. And this loss often causes the primary problem: search engines rarely show multiple versions of the same content. This means they will choose the “best” version of the page. The result is fewer duplicates on the main page.
To summarize, you have to consider that Google tries to filter out duplicate content. Thus, in some cases the need to use duplicate content poses a problem.