The success of your action plan will depend in part on the accuracy of this data, with the guidelines and recommendations outlined in the previous sections, so don't start your plan until you've thoroughly worked through it.
Through this action plan, we will optimize a large part of the local positioning factors and lay the foundations that will influence those factors over which we can only have indirect influence (such as the authority of our website).
As you can see, the action plan does not present excessive difficulty.
Many of the techniques and methods it contains are commonly used in optimising organic positioning, but applied in the context of local SEO and local geographic references.
The general outline of the action plan to optimize the local search of our website, which we will see in detail below, would be as follows:
Conduct a keyword analysis tailored to the characteristics of how users typically perform searches when they have a geolocalized interest.
Having a complete and correctly filled out Google My Business profile. Our business card for Google, which we must work hard to ensure that it knows us well.
Information available on the website (On-Page SEO). Google crawlers are constantly visiting our website. What information should we include and in what format so that they can recognise it?
Authority and relevance of incoming links (Local Link Building). Don't hesitate, links also matter in Local SEO, especially when they are local references.
References in business directories. Directories contain segmented information (by sector and location) on companies, along with additional contact information, description, etc.
Posts and ratings on opinion forums. Google wants satisfie philippine area code d users, so what better way to know what they think of us than through the directories where users leave their opinions and ratings of our products and services?
Social media presence and activity. Yes, Google also takes into account social signals; for example, do we have many followers, do we respond to our users, do we maintain an active profile?
This action plan shares many aspects with other types of SEO positioning .
What will make the difference is the proximity of our area of influence to the geographic location or search intention of the user, which we must reflect in each technique or method we use.
1.- Local keyword analysis
The goal of this post is not to see how to do a keyword analysis, but to optimize a website for local positioning.
There are many ways to refine your keyword analysis.
Keyword analysis has a cross-cutting effect on the action plan.
That is, it affects each of the steps in the plan.
Therefore, it would be a preparatory phase as a start prior to the implementation of the action plan.
Although it is not essential to know how to do keyword analysis to understand the action plan, it will be necessary for it to be successful, for which we must adapt it to the characteristics of a local search, which are listed below: