Be more approachable and human
Posted: Thu Jan 30, 2025 7:09 am
If there is a space to show your personality and be a little more informal, it is social media. Users use social media to chat, even the most shy can express their opinion on these platforms, they want to be heard (read) and you will only capitalize on this if you make sure to provide them with an atmosphere in which they feel confident and taken into account.
Speak in a relaxed manner. This doesn't mean high school coaches email list you'll be less polite and helpful, it's just about being less formal and more approachable. Show that behind the company there is a team of people working hard to help them, people like them, who are not just a logo and a slogan.
Respond, converse, help
You must be aware of all the interactions that take place on each of your social profiles, and also encourage them. Motivate conversation with your users through messages that have a Call to Action (CTA), ask questions or surveys, comment and mention them. Help them when they have a problem, show that you are there attentive and listening.
[Tweet “Help your followers when they have a problem, show that you are there attentive and listening”]
It's important to monitor the conversations taking place across platforms, remembering that it's easier to join a conversation than to start a new one and attract people to it. Come up with creative ways that you can engage as a brand in these conversations, without coming across as intrusive or forcing your messages in any way.
Content Marketing on Social Media
Let's review. Content marketing is a strategy that allows you to get more out of your content, connecting with your target audience through relevant, valuable information and formats created based on their own needs. This exchange is a great way to build branding , positioning yourself positively among your consumers and making them value your brand more. Your content can help you communicate your company's values and purpose in a more effective and less advertising-based way.
Joe Pulizzi, creator of the Content Marketing Institute, defines it as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.”
Speak in a relaxed manner. This doesn't mean high school coaches email list you'll be less polite and helpful, it's just about being less formal and more approachable. Show that behind the company there is a team of people working hard to help them, people like them, who are not just a logo and a slogan.
Respond, converse, help
You must be aware of all the interactions that take place on each of your social profiles, and also encourage them. Motivate conversation with your users through messages that have a Call to Action (CTA), ask questions or surveys, comment and mention them. Help them when they have a problem, show that you are there attentive and listening.
[Tweet “Help your followers when they have a problem, show that you are there attentive and listening”]
It's important to monitor the conversations taking place across platforms, remembering that it's easier to join a conversation than to start a new one and attract people to it. Come up with creative ways that you can engage as a brand in these conversations, without coming across as intrusive or forcing your messages in any way.
Content Marketing on Social Media
Let's review. Content marketing is a strategy that allows you to get more out of your content, connecting with your target audience through relevant, valuable information and formats created based on their own needs. This exchange is a great way to build branding , positioning yourself positively among your consumers and making them value your brand more. Your content can help you communicate your company's values and purpose in a more effective and less advertising-based way.
Joe Pulizzi, creator of the Content Marketing Institute, defines it as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.”