Reasons to Create Visual Content
Posted: Thu Jan 30, 2025 7:29 am
That content is king is one of the main maxims in digital marketing today. Nowadays, it is not only text that is winning, but visual content is also becoming the preferred choice. The fact that users prefer audiovisual material over text is not a mere whim or a fad.
This key aspect to achieving success with your messages has to do with a physical and psychological issue that has been scientifically proven.
The human brain is better at retaining hotmail email list images than words. In addition, viewing an infographic, one of the formats preferred by consumers, provides a break for the reader after so much text.
[Tweet “The human brain retains images more easily #ContentMarketing”]
Our brain can store images for a long time, while texts require a memory effort that is exhausting and scarce.
Based on this information and the need to explain the success of infographics and graphics, NeoMam Estudios invites us to review some reasons that offer a clear overview of visual content:
#1 At least 50% of the brain is involved in visual processing.
#2 70% of our sensory receptors are located in the eyes.
#3 A few seconds, 1-10, is what it takes for a person to understand a visual scene.
#4 It takes us less time to understand a symbol than to explain it.
Humans need to understand things quickly because we suffer from information overload . We are not prepared to retain a message for too long. That is why visual content is more effective.
[Tweet “Half of the brain is responsible for visual processing #ContentMarketing”]
#5 Today, we receive 5 times more information than in 1986 , a fact that contributes to the overload mentioned above.
#6 In this sense, we consume 34 Gigabytes (100,500 words) of information daily on average, not counting the hours dedicated to work.
This key aspect to achieving success with your messages has to do with a physical and psychological issue that has been scientifically proven.
The human brain is better at retaining hotmail email list images than words. In addition, viewing an infographic, one of the formats preferred by consumers, provides a break for the reader after so much text.
[Tweet “The human brain retains images more easily #ContentMarketing”]
Our brain can store images for a long time, while texts require a memory effort that is exhausting and scarce.
Based on this information and the need to explain the success of infographics and graphics, NeoMam Estudios invites us to review some reasons that offer a clear overview of visual content:
#1 At least 50% of the brain is involved in visual processing.
#2 70% of our sensory receptors are located in the eyes.
#3 A few seconds, 1-10, is what it takes for a person to understand a visual scene.
#4 It takes us less time to understand a symbol than to explain it.
Humans need to understand things quickly because we suffer from information overload . We are not prepared to retain a message for too long. That is why visual content is more effective.
[Tweet “Half of the brain is responsible for visual processing #ContentMarketing”]
#5 Today, we receive 5 times more information than in 1986 , a fact that contributes to the overload mentioned above.
#6 In this sense, we consume 34 Gigabytes (100,500 words) of information daily on average, not counting the hours dedicated to work.