How to Measure Results of Original Content in eCommerce
Posted: Thu Jan 30, 2025 7:29 am
Contents
1 The Importance of Measuring Results in eCommerce
Any effort applied to generating Original Content in eCommerce enhances its effects if the results of the same can be measured . In view of this, it is essential to have a step-by-step guide to be able to carry out control.
The tutorial below allows you to interpret and compare the different metrics to read the effects of content work on product descriptions. It is accompanied by an instructional video.
Step by Step Tutorial
First of all, you need to have a Google insurance leads for seniors Analytics account . It should be noted that this web analytics tool has different types of permissions for its users, which allows them to perform or not actions on its platform.
Content Results in eCommerce
To run the custom report, you must be able to EDIT in that account. Otherwise, the options mentioned will not be visible. If you want more details, visit Google support and ask your questions.
Content Results in eCommerce
The important thing when analyzing a Content Marketing job is to be able to compare a set of optimized eCommerce data with one that has not been optimized.
To do this, you need to create what is called a Content Grouping in the Analytics Manager.
[Tweet “When analyzing a #ContentMarketing project, it is necessary to compare optimized and non-optimized data”]
Content Results in eCommerce
When selecting a New Content Grouping, three ways to do so are displayed:
Indexing a tracking code on each page you want to measure. In this case, it would be on each page of the optimized and non-optimized product descriptions.
Generating “rules” so that Analytics respects the specified characteristics when choosing which pages are measured as “Optimized Products” and “Non-Optimized Products”. The video tutorial that accompanies this tutorial develops this option along with section “C”.
Using the page name, screen title or URL.
Content Results in eCommerce
Once positioned in the “Group by rules” section, the characteristics to be met by that extraction to be considered part of that Content Grouping must be specified.
In this case, I take as a parameter the page name, which is specified between bars with the title of the page. This title must refer to the total category that is to be analyzed. Then, click Save.
Content Results in eCommerce
Content Results in eCommerce
In order to create the set with which the already created Content Grouping will be compared , New Content Grouping must be selected again in the Administrator section.
In this case, we select Add Extraction via URL. There, each of the links that are part of the main category but that we want to form a separate Content Grouping for comparison are added.
After you have entered all the URLs, save.
Content Results in eCommerce
Content Results in eCommerce
Content Results in eCommerce
Once the two Content Groupings have been created, a Report can be generated in Google Analytics . To do this, go to the Customization section and select New Custom Report.
Content Results in eCommerce
From there, you need to give your report a title along with the name of what you are measuring in detail and enter the metrics.
For this task, Entries and Unique Views are of interest. The latter are nothing more than the two content groupings that were created previously.
In total, there should be three metrics selected: Entries, Unique Views (OPTIMIZED SKUs), and Unique Views (NON-OPTIMIZED SKUs).
Content Results in eCommerce
Content Results in eCommerce
In Dimension Breakdown, it is necessary to select the Keyword option , the main parameter that we need to consider.
Finally, in Filters we select Include, Medium, Exact and “organic”, in that order. Finally, we save the report.
[Tweet “For a good analysis in #GoogleAnalytics, it is necessary to select the “Keyword” option”]
Content Results in eCommerce
Content Results in eCommerce
You can see the impact of the work on original eCommerce content carried out on the same day, week and/or month, comparing the percentage of the total Entries of the specified category with the views to the URLs extracted from the set.
Finally, Analytics offers the option to Export the report in the format requested by the interested party.
Content Results in eCommerce
Group-427320753
The Importance of Measuring Results in eCommerce
[Tweet “Digital communication is a requirement for any company seeking to generate brand presence #ContentMarketing”]
There is no point in investing money in hiring a Content Marketing company without being able to measure the results of that work. Your company will be able to analyze which sectors to invest budget in, improve actions or modify strategies.
Digital communication is an essential platform for any company seeking to generate a strong brand presence in a constantly growing and omnipresent scenario in human life.
In this scenario, the importance of measuring results in eCommerce revolves around avoiding senseless or poorly directed investments. It is vital not to move blindly in a highly changing and competitive terrain.
1 The Importance of Measuring Results in eCommerce
Any effort applied to generating Original Content in eCommerce enhances its effects if the results of the same can be measured . In view of this, it is essential to have a step-by-step guide to be able to carry out control.
The tutorial below allows you to interpret and compare the different metrics to read the effects of content work on product descriptions. It is accompanied by an instructional video.
Step by Step Tutorial
First of all, you need to have a Google insurance leads for seniors Analytics account . It should be noted that this web analytics tool has different types of permissions for its users, which allows them to perform or not actions on its platform.
Content Results in eCommerce
To run the custom report, you must be able to EDIT in that account. Otherwise, the options mentioned will not be visible. If you want more details, visit Google support and ask your questions.
Content Results in eCommerce
The important thing when analyzing a Content Marketing job is to be able to compare a set of optimized eCommerce data with one that has not been optimized.
To do this, you need to create what is called a Content Grouping in the Analytics Manager.
[Tweet “When analyzing a #ContentMarketing project, it is necessary to compare optimized and non-optimized data”]
Content Results in eCommerce
When selecting a New Content Grouping, three ways to do so are displayed:
Indexing a tracking code on each page you want to measure. In this case, it would be on each page of the optimized and non-optimized product descriptions.
Generating “rules” so that Analytics respects the specified characteristics when choosing which pages are measured as “Optimized Products” and “Non-Optimized Products”. The video tutorial that accompanies this tutorial develops this option along with section “C”.
Using the page name, screen title or URL.
Content Results in eCommerce
Once positioned in the “Group by rules” section, the characteristics to be met by that extraction to be considered part of that Content Grouping must be specified.
In this case, I take as a parameter the page name, which is specified between bars with the title of the page. This title must refer to the total category that is to be analyzed. Then, click Save.
Content Results in eCommerce
Content Results in eCommerce
In order to create the set with which the already created Content Grouping will be compared , New Content Grouping must be selected again in the Administrator section.
In this case, we select Add Extraction via URL. There, each of the links that are part of the main category but that we want to form a separate Content Grouping for comparison are added.
After you have entered all the URLs, save.
Content Results in eCommerce
Content Results in eCommerce
Content Results in eCommerce
Once the two Content Groupings have been created, a Report can be generated in Google Analytics . To do this, go to the Customization section and select New Custom Report.
Content Results in eCommerce
From there, you need to give your report a title along with the name of what you are measuring in detail and enter the metrics.
For this task, Entries and Unique Views are of interest. The latter are nothing more than the two content groupings that were created previously.
In total, there should be three metrics selected: Entries, Unique Views (OPTIMIZED SKUs), and Unique Views (NON-OPTIMIZED SKUs).
Content Results in eCommerce
Content Results in eCommerce
In Dimension Breakdown, it is necessary to select the Keyword option , the main parameter that we need to consider.
Finally, in Filters we select Include, Medium, Exact and “organic”, in that order. Finally, we save the report.
[Tweet “For a good analysis in #GoogleAnalytics, it is necessary to select the “Keyword” option”]
Content Results in eCommerce
Content Results in eCommerce
You can see the impact of the work on original eCommerce content carried out on the same day, week and/or month, comparing the percentage of the total Entries of the specified category with the views to the URLs extracted from the set.
Finally, Analytics offers the option to Export the report in the format requested by the interested party.
Content Results in eCommerce
Group-427320753
The Importance of Measuring Results in eCommerce
[Tweet “Digital communication is a requirement for any company seeking to generate brand presence #ContentMarketing”]
There is no point in investing money in hiring a Content Marketing company without being able to measure the results of that work. Your company will be able to analyze which sectors to invest budget in, improve actions or modify strategies.
Digital communication is an essential platform for any company seeking to generate a strong brand presence in a constantly growing and omnipresent scenario in human life.
In this scenario, the importance of measuring results in eCommerce revolves around avoiding senseless or poorly directed investments. It is vital not to move blindly in a highly changing and competitive terrain.