A Book About Advertising on Facebook – Who Needs It?
Posted: Thu Jan 30, 2025 8:13 am
Book. About advertising on Facebook. The same one, in which the appearance of the panel or available options change several times a month and the rules of the game can change at any time.
Blogs and industry services can't keep up with describing new things. So what chance does the publication have? Will it even be relevant at the time of release?
These are valid doubts. I had them myself and that is why I did not decide to write for a long time.
But then I started thinking about what and how I teach and I divided it into two types south korea rcs data of content:
algorithmic/technical – configuration itself, available options, general tool operation
strategic – thinking about the target group, marketing and sales funnel, translating personas into the capabilities of the Facebook system, skillful creation of creatives and writing attention-grabbing posts/advertisements.
This led me to two important conclusions.
1. Strategic things are timeless.
In fact, most of them can be easily translated into another advertising ecosystem and will also be adequate.
Facebook is a marketing channel, so marketing laws operate there. The key is to be able to combine one with the other. Too many people focus only on technicalities. Forgetting that the most important thing is the offer, the idea for communication, refuting objections, the ability to properly present arguments, etc.
Which advertising format to choose to present the above-mentioned issues is a secondary matter.
Blogs and industry services can't keep up with describing new things. So what chance does the publication have? Will it even be relevant at the time of release?
These are valid doubts. I had them myself and that is why I did not decide to write for a long time.
But then I started thinking about what and how I teach and I divided it into two types south korea rcs data of content:
algorithmic/technical – configuration itself, available options, general tool operation
strategic – thinking about the target group, marketing and sales funnel, translating personas into the capabilities of the Facebook system, skillful creation of creatives and writing attention-grabbing posts/advertisements.
This led me to two important conclusions.
1. Strategic things are timeless.
In fact, most of them can be easily translated into another advertising ecosystem and will also be adequate.
Facebook is a marketing channel, so marketing laws operate there. The key is to be able to combine one with the other. Too many people focus only on technicalities. Forgetting that the most important thing is the offer, the idea for communication, refuting objections, the ability to properly present arguments, etc.
Which advertising format to choose to present the above-mentioned issues is a secondary matter.