Lack of product evaluation
Posted: Thu Jan 30, 2025 8:14 am
In product descriptions there are several factors that must be taken into account: the presence of an informative text, an illustrative image, video content .
But there is one in particular that can provide you with valuable content and SEO benefits : user comments.
According to data provided by Kissmetrics, 70% of users read online reviews before purchasing a product through an eCommerce site . However, this is not the only reason you should take into account to take care of having reviews for each product.
This rating, usually expressed in stars interior designers service email list from 1 to 5, along with a comment on how an item or service works, is unique content obtained for free.
[Tweet “70% of online shoppers read reviews first”]
In addition, this content means a permanent update on your pages, allowing you to stay in the top positions on Google .
You must call your customers to action, pay attention to them and invite them to participate with a comment and rating.
Example from the cosmetics company Época:
eCommerce SEO
#5 Not having optimized URLs: the most common mistake in eCommerce SEO strategies
To improve your eCommerce SEO strategy, you should implement “speaking” URLs. This means creating your page addresses with keywords and phrases, something that is user-friendly and search engine-friendly.
Leaving URLs with numbers and symbols of endless length is an unforgivable mistake that generates distrust.
If you create original content, it is important to convey that feeling from the moment the user sees your URL , otherwise all the previous effort will be wasted.
Friendly URL example:
eCommerce SEO
Example of non-optimized URL:
eCommerce SEO
Keywords in URLs are relevant to Google and give users the ability to know for sure what they will find when they enter the page.
Additionally, other sites may cite your URL, and it is necessary that it contains keywords so that they are present in the tag as anchor text.
In conclusion: The eCommerce SEO strategy must be focused on giving the user all the information available about the product they are interested in.
This will prevent them from going to the manufacturer's site, or worse yet, to your competitor's site, to learn more about the product, and will also help increase your conversions.
But there is one in particular that can provide you with valuable content and SEO benefits : user comments.
According to data provided by Kissmetrics, 70% of users read online reviews before purchasing a product through an eCommerce site . However, this is not the only reason you should take into account to take care of having reviews for each product.
This rating, usually expressed in stars interior designers service email list from 1 to 5, along with a comment on how an item or service works, is unique content obtained for free.
[Tweet “70% of online shoppers read reviews first”]
In addition, this content means a permanent update on your pages, allowing you to stay in the top positions on Google .
You must call your customers to action, pay attention to them and invite them to participate with a comment and rating.
Example from the cosmetics company Época:
eCommerce SEO
#5 Not having optimized URLs: the most common mistake in eCommerce SEO strategies
To improve your eCommerce SEO strategy, you should implement “speaking” URLs. This means creating your page addresses with keywords and phrases, something that is user-friendly and search engine-friendly.
Leaving URLs with numbers and symbols of endless length is an unforgivable mistake that generates distrust.
If you create original content, it is important to convey that feeling from the moment the user sees your URL , otherwise all the previous effort will be wasted.
Friendly URL example:
eCommerce SEO
Example of non-optimized URL:
eCommerce SEO
Keywords in URLs are relevant to Google and give users the ability to know for sure what they will find when they enter the page.
Additionally, other sites may cite your URL, and it is necessary that it contains keywords so that they are present in the tag as anchor text.
In conclusion: The eCommerce SEO strategy must be focused on giving the user all the information available about the product they are interested in.
This will prevent them from going to the manufacturer's site, or worse yet, to your competitor's site, to learn more about the product, and will also help increase your conversions.