It is vital to avoid keyword
Posted: Thu Jan 30, 2025 8:15 am
Classification
It refers to keywords that have a low level of difficulty, something you can find out using the tool offered by Moz .
You should be careful not to select broad or competitive keywords, as this will lead to a high bounce rate and a low conversion rate as an end result.
If the keyword is too broad, many users will access your site but will not find what they are looking for.
But if the keywords are very competitive, it investor leads will take a long time for them to rank, or they will never rank at all if you are competing with much larger companies.
That is, you should make sure that there are not multiple pages on your website trying to rank for the same keyword , as this confuses search engines.
One solution to this is to create a list in a spreadsheet of all the keywords used on your site, making sure that none of them are exactly duplicated.
Considering the need to take advantage of the potential of keywords , a blog allows you to use additional keywords that do not have a place on your e-commerce site.
That is, it offers the possibility of taking advantage of longtail keywords . These refer to unique searches, composed of different keywords.
Generic keywords are more searched for but also involve higher costs and competition.
The option of using longtail is interesting due to its low competition and high effectiveness in achieving conversions.
The blog is the ideal terrain to develop an SEO strategy for e-Commerce that targets those unique and more specific searches that users perform.
Searches for “popular” terms account for less than 30%, while the rest of search engine queries are for longtail keywords .
[Tweet “Longtail keywords represent 70% of #eCommerce searches”]
Another part of the research you should carry out to improve the development of your e-commerce has to do with observing the competition.
This involves compiling a list of the keywords your top competitors are using in their eCommerce SEO strategy .
One relevant element that you should analyze and compare is whether their sites have greater domain authority and page authority than your brand, something that is very easy to do with the Moz toolbar .
In the Page Elements tab, you can see the main information of the company, the meta description, URL, and all the general data.
It refers to keywords that have a low level of difficulty, something you can find out using the tool offered by Moz .
You should be careful not to select broad or competitive keywords, as this will lead to a high bounce rate and a low conversion rate as an end result.
If the keyword is too broad, many users will access your site but will not find what they are looking for.
But if the keywords are very competitive, it investor leads will take a long time for them to rank, or they will never rank at all if you are competing with much larger companies.
That is, you should make sure that there are not multiple pages on your website trying to rank for the same keyword , as this confuses search engines.
One solution to this is to create a list in a spreadsheet of all the keywords used on your site, making sure that none of them are exactly duplicated.
Considering the need to take advantage of the potential of keywords , a blog allows you to use additional keywords that do not have a place on your e-commerce site.
That is, it offers the possibility of taking advantage of longtail keywords . These refer to unique searches, composed of different keywords.
Generic keywords are more searched for but also involve higher costs and competition.
The option of using longtail is interesting due to its low competition and high effectiveness in achieving conversions.
The blog is the ideal terrain to develop an SEO strategy for e-Commerce that targets those unique and more specific searches that users perform.
Searches for “popular” terms account for less than 30%, while the rest of search engine queries are for longtail keywords .
[Tweet “Longtail keywords represent 70% of #eCommerce searches”]
Another part of the research you should carry out to improve the development of your e-commerce has to do with observing the competition.
This involves compiling a list of the keywords your top competitors are using in their eCommerce SEO strategy .
One relevant element that you should analyze and compare is whether their sites have greater domain authority and page authority than your brand, something that is very easy to do with the Moz toolbar .
In the Page Elements tab, you can see the main information of the company, the meta description, URL, and all the general data.