Digital Marketing Strategies Indicate Growth for the E-commerce Market in Latin America
Posted: Thu Jan 30, 2025 8:35 am
Contents
New communication and marketing platforms are gaining large shares of the content market. For the digital environment, this trend is decisive in the growth and turnover of companies, and in winning over their audience. For Diana Joppert, marketing manager of básico.com , a normcore fashion e-commerce located in Brazil, the scenario could not be more positive.
An expert in brand management, Diana Joppert was responsible for the marketing and communication strategies of Oppa , a Brazilian mobile company that values design, and co-founded journalist email list Cremme , a French-Brazilian designer brand of imported products with the durability and simplicity of home furnishings. From her international experience in the hotel industry, she has been the leader in the design and marketing of furniture.
Diana Joppert has developed skills in multi-channel strategies, as well as an understanding of the importance of experience in building strong brands. Since her return to Brazil, Diana has been employing innovative strategies to create high-value digital brands.
TH: E-commerce has been experiencing high growth rates, with millions of new online consumers entering the market every year and a wide variety of stores and services available on the web. How do you evaluate the current e-commerce scenario in Latin America?
DJ: I think it's a promising market for both new businesses and established brands. The tools available and the logistics infrastructure have improved a lot from years ago until today, allowing brands to deliver an increasingly better service. Long-term business growth and sustainability are not easy, which is why I think it's important to approach e-commerce like any other business. You need to have a long-term vision, hire talent, invest in value for every penny, and always put the customer first; only in this way is it possible to build something solid.
New communication and marketing platforms are gaining large shares of the content market. For the digital environment, this trend is decisive in the growth and turnover of companies, and in winning over their audience. For Diana Joppert, marketing manager of básico.com , a normcore fashion e-commerce located in Brazil, the scenario could not be more positive.
An expert in brand management, Diana Joppert was responsible for the marketing and communication strategies of Oppa , a Brazilian mobile company that values design, and co-founded journalist email list Cremme , a French-Brazilian designer brand of imported products with the durability and simplicity of home furnishings. From her international experience in the hotel industry, she has been the leader in the design and marketing of furniture.
Diana Joppert has developed skills in multi-channel strategies, as well as an understanding of the importance of experience in building strong brands. Since her return to Brazil, Diana has been employing innovative strategies to create high-value digital brands.
TH: E-commerce has been experiencing high growth rates, with millions of new online consumers entering the market every year and a wide variety of stores and services available on the web. How do you evaluate the current e-commerce scenario in Latin America?
DJ: I think it's a promising market for both new businesses and established brands. The tools available and the logistics infrastructure have improved a lot from years ago until today, allowing brands to deliver an increasingly better service. Long-term business growth and sustainability are not easy, which is why I think it's important to approach e-commerce like any other business. You need to have a long-term vision, hire talent, invest in value for every penny, and always put the customer first; only in this way is it possible to build something solid.