What can you do?
Posted: Thu Jan 30, 2025 9:31 am
Play devil’s advocate by addressing the shortcomings of your own products and presenting solutions. This can improve your persuasion efforts as your potential customers see their concerns addressed before they buy.
10. Keep them on their toes
The social construct of reciprocity is the #1 factor that creates loyal customers and even better if it comes in the form of a surprise.
In a study conducted by psychologist Norbert loan officer email list Schwarz, he found that something as little as 10 cents was enough to change the views of participants who found the money by surprise, creating a more positive outlook on their day due to this small gesture.
It doesn't take much to start the process of reciprocity. Even the smallest of gestures can help you gain customer goodwill, increase customer loyalty and retention.
Schwarz succinctly summarized this phenomenon as: “ It’s not the value of what was found, it’s something positive that happened to you .”
[Tweet “Even the smallest gestures can help you gain the goodwill of your customers”]
What can you do?
One of the best ways to employ this tactic to increase customer retention is to follow up with customers after they make their initial purchase in your store.
Surprise them with something , from a free guide to a letter or a gift delivered to your home. Anything will do!
SUMMARY…
To win clients you must know them and understand what they want, but if you also use the advice I recommended in this post you will be successful.
As you know, we are all different, we have different tastes and needs, hence the importance of analyzing your audience, so you can use the strategy that best suits your brand.
10. Keep them on their toes
The social construct of reciprocity is the #1 factor that creates loyal customers and even better if it comes in the form of a surprise.
In a study conducted by psychologist Norbert loan officer email list Schwarz, he found that something as little as 10 cents was enough to change the views of participants who found the money by surprise, creating a more positive outlook on their day due to this small gesture.
It doesn't take much to start the process of reciprocity. Even the smallest of gestures can help you gain customer goodwill, increase customer loyalty and retention.
Schwarz succinctly summarized this phenomenon as: “ It’s not the value of what was found, it’s something positive that happened to you .”
[Tweet “Even the smallest gestures can help you gain the goodwill of your customers”]
What can you do?
One of the best ways to employ this tactic to increase customer retention is to follow up with customers after they make their initial purchase in your store.
Surprise them with something , from a free guide to a letter or a gift delivered to your home. Anything will do!
SUMMARY…
To win clients you must know them and understand what they want, but if you also use the advice I recommended in this post you will be successful.
As you know, we are all different, we have different tastes and needs, hence the importance of analyzing your audience, so you can use the strategy that best suits your brand.