How to do video content marketing
Posted: Thu Jan 30, 2025 10:36 am
Contents
1 Making video in content marketing: 5 valuable aspects for its structure
2 Conclusion
On platforms like YouTube or Vimeo, millions of pieces of content are shared every day, however, a large part of it does not get the expected visibility, or even hardly any at all. Content failures, not being relevant or memorable, as well as a lack of optimization are the most common mistakes. To ensure you don't fail, we'll give you the most relevant aspects when making videos in content marketing.
[Tweet “ Content errors, not being relevant or memorable, as well as lack of optimization are the most common mistakes . ”]
That is why today, in this post , we occupant resident lists will offer some tips to carry out Video Content Marketing actions that will help us increase visits and obtain the desired results for the brand:
Group-427320753
Making video in content marketing: 5 valuable aspects for its structure
1. Plan the objectives
Before creating audiovisual content for our marketing strategy , we must define what our objectives are that we are pursuing with it, since, depending on this, the format and the message will vary, and we can direct it towards specific goals. It is important to plan what emotions we want to evoke and what characters or actions we are going to show. All of this will also depend on the audience we are targeting. Segmentation is as important as identifying the needs of our company when creating the objectives.
[Tweet “Before creating audiovisual content for our marketing strategy , we must define what our objectives are . ”]
For example, Coca-Cola always carries out massive actions with great impact. This is because its objectives are linked to impressive branding work and it constantly seeks to generate emotions and be part of the consumer's life. One of its latest actions was the case of the Coca-Cola happiness machine, which achieved nearly 6 million views on YouTube.
1 Making video in content marketing: 5 valuable aspects for its structure
2 Conclusion
On platforms like YouTube or Vimeo, millions of pieces of content are shared every day, however, a large part of it does not get the expected visibility, or even hardly any at all. Content failures, not being relevant or memorable, as well as a lack of optimization are the most common mistakes. To ensure you don't fail, we'll give you the most relevant aspects when making videos in content marketing.
[Tweet “ Content errors, not being relevant or memorable, as well as lack of optimization are the most common mistakes . ”]
That is why today, in this post , we occupant resident lists will offer some tips to carry out Video Content Marketing actions that will help us increase visits and obtain the desired results for the brand:
Group-427320753
Making video in content marketing: 5 valuable aspects for its structure
1. Plan the objectives
Before creating audiovisual content for our marketing strategy , we must define what our objectives are that we are pursuing with it, since, depending on this, the format and the message will vary, and we can direct it towards specific goals. It is important to plan what emotions we want to evoke and what characters or actions we are going to show. All of this will also depend on the audience we are targeting. Segmentation is as important as identifying the needs of our company when creating the objectives.
[Tweet “Before creating audiovisual content for our marketing strategy , we must define what our objectives are . ”]
For example, Coca-Cola always carries out massive actions with great impact. This is because its objectives are linked to impressive branding work and it constantly seeks to generate emotions and be part of the consumer's life. One of its latest actions was the case of the Coca-Cola happiness machine, which achieved nearly 6 million views on YouTube.