Engagement marketing for a long-term relationship
Posted: Sat Feb 01, 2025 4:09 am
Discover why data is essential for a comprehensive customer relationship and how to design an engagement marketing strategy.
Successful marketing campaigns that start with sufficient customer data usually end with a high-quality pipeline and higher conversions. It's the key to engagement marketing , which relies on clean, consistent, and connected information to foster a positive, long-term relationship with customers.
These types of stable relationships maximize revenue growth, brand perception and market awareness throughout the purchasing process and customer lifecycle.
How to establish a DATA-DRIVEN culture in my company
Engagement marketing: why data is necessary
Many marketing teams run campaigns based on inaccurate, incomplete, and disconnected data. The result is sending the wrong offer to the wrong customer, duplicate emails, and bounced emails.
Customers respond to meaningless noise in a resounding way: they brazil number dataset the company's voice and lose respect for the brand. A stage from which it is difficult to recover.
These missed opportunities are avoidable when companies have the customer information they need for their engagement marketing strategy , which is necessary to create innovative and highly personalized offers that impact customers and capture their attention.
These campaigns increase conversion rates because:
They are appropriately segmented based on validated and enriched customer and product data.
They take into account sociodemographic characteristics that define customers, in addition to location and channel preferences.
They are able to ensure that the right person receives the most relevant offers at the right time.
Where information silos and bad customer data exist, marketers need to take an insight-first approach . From there, the way customer data is managed and shared will need to be rethought.
You may be interested in reading:
Data management: How to turn data into intelligence?
How to design an engagement marketing strategy
The renewal of marketing data begins with the centralized collection and management of customer information, which will allow you to develop a global view of your relationship with your customer.
Once your customer data is clean, consistent, and connected, it’s time to create customer profiles. These will power the applications and analytics you use to create highly effective campaigns and offers.
Its effectiveness lies in personalization, the key to engagement marketing , which leads to success for all initiatives that value detail and do not get carried away by the generic.
Contacting a regular customer is not the same as contacting a customer who has just made a purchase for the first time, nor is it the same as communicating with a buyer with whom a sale was closed months ago or with one who has just purchased a product or contracted a service from the company.
Great customer experiences take all of this into account and, behind the offer or the email, there is a great deal of work that aims for excellence, capable of generating a profitable competitive advantage.
Successful marketing campaigns that start with sufficient customer data usually end with a high-quality pipeline and higher conversions. It's the key to engagement marketing , which relies on clean, consistent, and connected information to foster a positive, long-term relationship with customers.
These types of stable relationships maximize revenue growth, brand perception and market awareness throughout the purchasing process and customer lifecycle.
How to establish a DATA-DRIVEN culture in my company
Engagement marketing: why data is necessary
Many marketing teams run campaigns based on inaccurate, incomplete, and disconnected data. The result is sending the wrong offer to the wrong customer, duplicate emails, and bounced emails.
Customers respond to meaningless noise in a resounding way: they brazil number dataset the company's voice and lose respect for the brand. A stage from which it is difficult to recover.
These missed opportunities are avoidable when companies have the customer information they need for their engagement marketing strategy , which is necessary to create innovative and highly personalized offers that impact customers and capture their attention.
These campaigns increase conversion rates because:
They are appropriately segmented based on validated and enriched customer and product data.
They take into account sociodemographic characteristics that define customers, in addition to location and channel preferences.
They are able to ensure that the right person receives the most relevant offers at the right time.
Where information silos and bad customer data exist, marketers need to take an insight-first approach . From there, the way customer data is managed and shared will need to be rethought.
You may be interested in reading:
Data management: How to turn data into intelligence?
How to design an engagement marketing strategy
The renewal of marketing data begins with the centralized collection and management of customer information, which will allow you to develop a global view of your relationship with your customer.
Once your customer data is clean, consistent, and connected, it’s time to create customer profiles. These will power the applications and analytics you use to create highly effective campaigns and offers.
Its effectiveness lies in personalization, the key to engagement marketing , which leads to success for all initiatives that value detail and do not get carried away by the generic.
Contacting a regular customer is not the same as contacting a customer who has just made a purchase for the first time, nor is it the same as communicating with a buyer with whom a sale was closed months ago or with one who has just purchased a product or contracted a service from the company.
Great customer experiences take all of this into account and, behind the offer or the email, there is a great deal of work that aims for excellence, capable of generating a profitable competitive advantage.