The essential SEO tools for your business
Posted: Sat Feb 01, 2025 4:37 am
Nowadays, it is very important for a company or business to be on the Internet. And it is not enough to be there, but it must also remain there. One of the keys to achieving this is to apply digital marketing strategies such as SEO, a relevant aspect that your company should take into account when localizing its product or service.
SEO allows you to establish your brand among the first search results of the main Internet browsers. Knowing which tools work best for positioning your company depends on both its needs and the goals you set, but there are some that are essential.
Below, we show you the essential SEO tools for your business that will help you climb the ranks in search engines.
SEO tools for your business
You may also be interested in: "The best platforms to get the most out of your e-commerce"
The platforms offered by Google
Google is the Internet giant and being well positioned in its search engine is a priority since 92.31% of searches are made through this browser. To do this, Google itself provides you with a series of SEO tools . These are the most used:
Google Trends
The purpose of Google Trends is to find out what is trending uk number data on the Internet both nationally and internationally. In other words, what are the most searched words by users in the Google browser . This is information that can be used when selecting the content you want to publish under your brand and thus achieve greater traffic to your website.
Google Search Console
It is one of the most widely used SEO positioning tools because it performs a thorough analysis of your page. In this way, it detects which keywords are driving traffic to your site as well as possible errors that are affecting your company's position among the top positions in the search engine. Google Search Console also produces reports that collect all the data analyzed.
Google Analytics
Google Analytics is one of the most widely used SEO tools to find out who your business's audience is and what it's like. It allows you to identify users' tastes, their geographic origin, what type of device they use or how they reached your website, among others.
Other tools
SEM Rush
Outside of the Google universe, another application that you can use to carry out SEO actions in your business is SEM Rush . It has a free version and a paid version, and it is one of the most complete ones that exist right now. The most interesting thing is that it allows you to know what SEM strategy your competition is implementing , the money they have spent on positioning themselves, through which keywords, which links they use and so on. In addition, you can also track your own positioning.
Screaming Frog
Knowing how to structure your website is also important for carrying out a good SEO strategy. Screaming Frog helps you check this by analyzing the architecture of your site , offering you information about the links you use, the images you insert, or whether everything is indexed and tagged correctly, among other features. A host of possibilities that you should take into account on your website.
SEO allows you to establish your brand among the first search results of the main Internet browsers. Knowing which tools work best for positioning your company depends on both its needs and the goals you set, but there are some that are essential.
Below, we show you the essential SEO tools for your business that will help you climb the ranks in search engines.
SEO tools for your business
You may also be interested in: "The best platforms to get the most out of your e-commerce"
The platforms offered by Google
Google is the Internet giant and being well positioned in its search engine is a priority since 92.31% of searches are made through this browser. To do this, Google itself provides you with a series of SEO tools . These are the most used:
Google Trends
The purpose of Google Trends is to find out what is trending uk number data on the Internet both nationally and internationally. In other words, what are the most searched words by users in the Google browser . This is information that can be used when selecting the content you want to publish under your brand and thus achieve greater traffic to your website.
Google Search Console
It is one of the most widely used SEO positioning tools because it performs a thorough analysis of your page. In this way, it detects which keywords are driving traffic to your site as well as possible errors that are affecting your company's position among the top positions in the search engine. Google Search Console also produces reports that collect all the data analyzed.
Google Analytics
Google Analytics is one of the most widely used SEO tools to find out who your business's audience is and what it's like. It allows you to identify users' tastes, their geographic origin, what type of device they use or how they reached your website, among others.
Other tools
SEM Rush
Outside of the Google universe, another application that you can use to carry out SEO actions in your business is SEM Rush . It has a free version and a paid version, and it is one of the most complete ones that exist right now. The most interesting thing is that it allows you to know what SEM strategy your competition is implementing , the money they have spent on positioning themselves, through which keywords, which links they use and so on. In addition, you can also track your own positioning.
Screaming Frog
Knowing how to structure your website is also important for carrying out a good SEO strategy. Screaming Frog helps you check this by analyzing the architecture of your site , offering you information about the links you use, the images you insert, or whether everything is indexed and tagged correctly, among other features. A host of possibilities that you should take into account on your website.