Use social media icons and social proof in your lead capture form
Posted: Sat Feb 01, 2025 5:40 am
This is a modal Hello Bar, and the testimonial is the only element added. However, it is interesting because it suggests value beyond the lead magnet and gives the visitor another reason to sign up.
You can add more than one review if you want. Just make sure you include the first and last name to give your reviews more weight.
Testimonials aren’t the only form of social proof. You can also add social media icons, quotes from industry thought leaders, statements from influential people, and more.
What about people who have already cpa email list subscribed to your mailing list? You can show them a top bar that invites them to like you on Facebook or follow you on Twitter.
Simply change the objective to “Social Media” in your Hello Bar account and create an enticing headline.
Use social media icons and social proof in your lead capture form
You can even set up visitors to like a page they're already on, such as a blog post, which can lead to even more social shares.
Use social media icons and social proof in your lead capture form
Try it with whichever social platform you use most often. Alternatively, A/B test different social goals to see which ones work best with your audience.
Use social media icons and social proof in your lead capture form
7. Use security icons to make people feel safe sharing their information
You may not be asking for financial information in your lead capture form, but that doesn’t mean there aren’t any website visitors who will feel a little uneasy about sharing their contact information. You can boost their trust by including security badges.
Use security icons to make people feel safe sharing their information.
These icons show that you are committed to protecting the personal information of your site visitors. Even if a visitor does not automatically know what GeoTrust is, they will recognize it as a trust signal.
You don't have to include all the security icons here (there are many more), but one or two should be enough for a lead capture form.
8. Use compelling copywriting in your lead generation form
The headline command isn't the only important aspect of copywriting when you're creating a lead capture form. Every word should add value to the overall experience.
Focus on the headline, copy, and call to action so that each element works together to persuade the reader. The shorter the better, although you need to use enough words to convey value.
Try using powerful words to increase the persuasiveness of your pitch. For example, instead of saying, “Get a free lead generation checklist,” you could say, “Get a free, incredibly useful lead generation checklist.”
9. Use bulleted lists with all the benefits your lead will receive when filling out the lead capture form
Another great way to increase the effectiveness of your lead capture form is to use bullet points. They force you to keep your ideas short, are a widely accepted form of communication, and grab the reader’s attention.
Here are two examples for comparison:
Use bulleted lists with all the benefits your lead will receive when filling out the lead capture form.Use bulleted lists with all the benefits your lead will receive when filling out the lead capture form.
Both options mean the same thing, but the bulleted option stands out because it is easier to read and more visually organized.
10. Use effective images or videos on your lead capture page
Visual images can be more persuasive than text. They are both more immersive forms of media and are more likely to grab your visitors' attention.
Embedding a video or image next to or in your lead capture form can help you get more signups. Perhaps you could create a short video where you announce your email list and the benefits it provides.
Sometimes, however, a photo is all you need. In this example, I used a photo of Neil. He is speaking at an event, which gives him instant credibility if he is asking you to sign up for his newsletter.
You can add more than one review if you want. Just make sure you include the first and last name to give your reviews more weight.
Testimonials aren’t the only form of social proof. You can also add social media icons, quotes from industry thought leaders, statements from influential people, and more.
What about people who have already cpa email list subscribed to your mailing list? You can show them a top bar that invites them to like you on Facebook or follow you on Twitter.
Simply change the objective to “Social Media” in your Hello Bar account and create an enticing headline.
Use social media icons and social proof in your lead capture form
You can even set up visitors to like a page they're already on, such as a blog post, which can lead to even more social shares.
Use social media icons and social proof in your lead capture form
Try it with whichever social platform you use most often. Alternatively, A/B test different social goals to see which ones work best with your audience.
Use social media icons and social proof in your lead capture form
7. Use security icons to make people feel safe sharing their information
You may not be asking for financial information in your lead capture form, but that doesn’t mean there aren’t any website visitors who will feel a little uneasy about sharing their contact information. You can boost their trust by including security badges.
Use security icons to make people feel safe sharing their information.
These icons show that you are committed to protecting the personal information of your site visitors. Even if a visitor does not automatically know what GeoTrust is, they will recognize it as a trust signal.
You don't have to include all the security icons here (there are many more), but one or two should be enough for a lead capture form.
8. Use compelling copywriting in your lead generation form
The headline command isn't the only important aspect of copywriting when you're creating a lead capture form. Every word should add value to the overall experience.
Focus on the headline, copy, and call to action so that each element works together to persuade the reader. The shorter the better, although you need to use enough words to convey value.
Try using powerful words to increase the persuasiveness of your pitch. For example, instead of saying, “Get a free lead generation checklist,” you could say, “Get a free, incredibly useful lead generation checklist.”
9. Use bulleted lists with all the benefits your lead will receive when filling out the lead capture form
Another great way to increase the effectiveness of your lead capture form is to use bullet points. They force you to keep your ideas short, are a widely accepted form of communication, and grab the reader’s attention.
Here are two examples for comparison:
Use bulleted lists with all the benefits your lead will receive when filling out the lead capture form.Use bulleted lists with all the benefits your lead will receive when filling out the lead capture form.
Both options mean the same thing, but the bulleted option stands out because it is easier to read and more visually organized.
10. Use effective images or videos on your lead capture page
Visual images can be more persuasive than text. They are both more immersive forms of media and are more likely to grab your visitors' attention.
Embedding a video or image next to or in your lead capture form can help you get more signups. Perhaps you could create a short video where you announce your email list and the benefits it provides.
Sometimes, however, a photo is all you need. In this example, I used a photo of Neil. He is speaking at an event, which gives him instant credibility if he is asking you to sign up for his newsletter.