Email Lead Generation: What It Is and How to Do It Right
Posted: Sat Feb 01, 2025 5:42 am
I hope you enjoy this blog post. If you want Hello Bar to increase your leads, click here. .
Author:
Michael Wicker
published
June 27, 2024
email lead generation
Email marketing, when done correctly, can be one of the most cost-effective marketing tactics, helping marketers achieve a variety of goals. Whether you want to increase customer crypto email list engagement, build relationships, or boost sales, emails can help.
In fact, email marketing can help you get as much as 36x your return on investment.
However, to achieve the best results, you need quality email leads, and this is where email lead generation can help.
In this comprehensive guide, you'll find everything you need to know about email lead generation . So, let's get started.
What is email lead generation?
Email lead generation is the process by which companies obtain email addresses from potential customers. They then nurture these leads and try to convert them into customers through email marketing.
A business can have different types of leads, both online and offline. Email leads are people who have shown interest in your business and willingly provided you with their email contact information.
Email lead generation typically involves the use of opt-in forms, where potential customers submit their personal information, often in exchange for an incentive. According to a survey, 84% of marketers use forms to generate leads, while some use live chat and phone calls.
These forms can be for subscribing to a newsletter, signing up for a webinar, or anything else.
Why is email lead generation important?
As explained earlier, email lead generation involves collecting email addresses of potential customers using subscription forms.
But why do you need it at all? Why is email lead generation so important for business?
Well, when you get someone's email address, you can contact them via email and encourage them to further engage with your business. Email lead generation helps you build email lists for email marketing, which is an effective marketing strategy that can help you achieve numerous goals.
You can use email marketing to:
Re-engage interested consumers and encourage them to purchase your products or services.
Education is done by sharing interesting and useful content, encouraging them to visit your site again.
Send offers and discounts to potential customers to increase sales .
Increase your business's credibility and authority by sharing success stories from past clients.
Connect with potential customers and create emotional connections by telling your brand story or sharing your brand values.
The possibilities of email marketing are endless and email lead generation is the first step to running a successful email campaign as it helps you build email lists .
6 Best Practices for Email Lead Generation
Email lead generation is only effective when you have a solid strategy to execute your initiatives. Here are some email lead generation best practices that will help you create successful lead capture funnels.
1. Create a compelling subscription offer
One of the most important email lead generation tips is to create a compelling offer that will entice potential customers to reveal their email addresses.
Why would someone give you their email address or sign up for your newsletter? They need a good reason to do so, right?
That's why it's important to create an offer that motivates people to sign up for your newsletter.
This could be anything from a discount on a consumer's first purchase to listing the benefits of signing up for a newsletter. Your offer doesn't have to be a monetary reward, but it can be anything that provides value to your target audience.
Here are some examples of offers that might motivate people to provide their contact information:
Access to exclusive content such as eBooks or white papers
Free participation in a webinar or online course
A fixed discount or offer on a customer's first purchase, which is especially useful for e-commerce lead generation
Subscribe to your newsletter that offers valuable content
Even if you're simply asking site visitors to sign up for your newsletter, clearly list the benefits so people have a reason to sign up.
Check out this pop-up from Hawthorne, which asks site visitors if they want to receive an offer and gives them a simple yes or no choice. For most people, the choice will be yes.
Author:
Michael Wicker
published
June 27, 2024
email lead generation
Email marketing, when done correctly, can be one of the most cost-effective marketing tactics, helping marketers achieve a variety of goals. Whether you want to increase customer crypto email list engagement, build relationships, or boost sales, emails can help.
In fact, email marketing can help you get as much as 36x your return on investment.
However, to achieve the best results, you need quality email leads, and this is where email lead generation can help.
In this comprehensive guide, you'll find everything you need to know about email lead generation . So, let's get started.
What is email lead generation?
Email lead generation is the process by which companies obtain email addresses from potential customers. They then nurture these leads and try to convert them into customers through email marketing.
A business can have different types of leads, both online and offline. Email leads are people who have shown interest in your business and willingly provided you with their email contact information.
Email lead generation typically involves the use of opt-in forms, where potential customers submit their personal information, often in exchange for an incentive. According to a survey, 84% of marketers use forms to generate leads, while some use live chat and phone calls.
These forms can be for subscribing to a newsletter, signing up for a webinar, or anything else.
Why is email lead generation important?
As explained earlier, email lead generation involves collecting email addresses of potential customers using subscription forms.
But why do you need it at all? Why is email lead generation so important for business?
Well, when you get someone's email address, you can contact them via email and encourage them to further engage with your business. Email lead generation helps you build email lists for email marketing, which is an effective marketing strategy that can help you achieve numerous goals.
You can use email marketing to:
Re-engage interested consumers and encourage them to purchase your products or services.
Education is done by sharing interesting and useful content, encouraging them to visit your site again.
Send offers and discounts to potential customers to increase sales .
Increase your business's credibility and authority by sharing success stories from past clients.
Connect with potential customers and create emotional connections by telling your brand story or sharing your brand values.
The possibilities of email marketing are endless and email lead generation is the first step to running a successful email campaign as it helps you build email lists .
6 Best Practices for Email Lead Generation
Email lead generation is only effective when you have a solid strategy to execute your initiatives. Here are some email lead generation best practices that will help you create successful lead capture funnels.
1. Create a compelling subscription offer
One of the most important email lead generation tips is to create a compelling offer that will entice potential customers to reveal their email addresses.
Why would someone give you their email address or sign up for your newsletter? They need a good reason to do so, right?
That's why it's important to create an offer that motivates people to sign up for your newsletter.
This could be anything from a discount on a consumer's first purchase to listing the benefits of signing up for a newsletter. Your offer doesn't have to be a monetary reward, but it can be anything that provides value to your target audience.
Here are some examples of offers that might motivate people to provide their contact information:
Access to exclusive content such as eBooks or white papers
Free participation in a webinar or online course
A fixed discount or offer on a customer's first purchase, which is especially useful for e-commerce lead generation
Subscribe to your newsletter that offers valuable content
Even if you're simply asking site visitors to sign up for your newsletter, clearly list the benefits so people have a reason to sign up.
Check out this pop-up from Hawthorne, which asks site visitors if they want to receive an offer and gives them a simple yes or no choice. For most people, the choice will be yes.