Effective Email Collection Tactics with Examples
Posted: Sat Feb 01, 2025 6:15 am
Now that you know which website visitors you can collect email addresses from and what tools to use, let's take a look at how it actually happens. Here are some notable examples of collecting email addresses at work:
Event Registration Forms
Typically, about 30%-50% of people who sign up for webinars actually attend. The average conversion rate for webinars is 55% !
Event registration forms are great for registering attendees for virtual events. Forms collect attendee contact information, including email addresses, for registration. You can then electrical contractors email list send them updates and information about future events.
Bo Eckstein's free webinar registration form is a great example of lead generation . It promises valuable content but requires an email address to register.
Event Invitation Forms
Image courtesy of Eventbrite
Lead magnet
A lead magnet is something of value that you give away for free in exchange for an email address. This could be an ebook, a guide, or a free sample.
People like to receive useful information, so this is a great way to get their email addresses.
HubSpot's free email marketing planning template download form is a great example of a lead magnet. It's simple: offering a valuable resource in exchange for an email address.
HubSpot Lead Magnet
Image courtesy of HubSpot
Spin to Win Wheels
Website visitors love the thrill of potentially winning something. One way to give them that is by spinning wheels to win. It is an interactive and fun method to increase email collection efficiency.
These wheels are like fun games where visitors spin them to win prizes. However, to play, they first need to enter their email address, a strategy that Isabella Grace Jewellery has implemented perfectly!
Isabella Grace Spins and Wins
Image courtesy of Isabella Grace
Distribution of products
People love free stuff. We know we do! Product giveaways are great for collecting emails because everyone wants a chance to win something cool.
People share their email addresses when they enter a giveaway. It's a fun and easy way to build your email list and connect with new customers.
Jysk Vin took advantage of this strategy: website visitors could win several bottles of wine by signing up for a newsletter.
Distribution of Jysk Vin products
Image courtesy of Jysk Vin
Subscription pop-ups
Subscription pop-ups are like those friendly little nudges on websites that say, “Hey, want something cool?” They’re perfect for collecting email addresses because they offer discounts or special deals in exchange for your email address. It’s like a virtual high-five for your inbox!
These pop-ups can immediately grab people's attention as they visit or are about to leave your site, turning them into happy subscribers. And that's exactly what Ball and Branch did.
Boll $ Branch Selection Form
Image courtesy of Boll & Branch
You may also like:
23 Email Marketing Statistics That Will Dramatically Increase Your Conversions
Converting Marketing Leads into Sales Leads: 7 Expert Tips
Frequently asked questions
Q1: What are the most attractive incentives for signing up for an email newsletter?
Lead magnets such as exclusive discounts or valuable content, ebooks, reports, product samples, webinar bookings, and more. Encourage site visitors to fill out opt-in forms or subscription forms. Offering something of value helps collect email addresses and build an email database.
Q2: How can you use social media to grow your email list?
You can share links to landing pages or subscription forms on your social media accounts to collect email addresses. Encourage subscribers to sign up for exclusive content or offers and use pop-ups on social platforms to collect email addresses.
Q3: What role does content marketing play in growing your email list?
Content marketing engages website visitors with valuable content, encouraging them to fill out subscription forms or pop-ups. This turns engaged readers into email subscribers.
Q4: How can I optimize my landing pages to maximize email address collection?
Make sure your landing pages have clear headlines, easy-to-use interfaces, and visible opt-in forms. Use interactive elements and page-level targeting to engage visitors and capture email addresses in just a few clicks.
Event Registration Forms
Typically, about 30%-50% of people who sign up for webinars actually attend. The average conversion rate for webinars is 55% !
Event registration forms are great for registering attendees for virtual events. Forms collect attendee contact information, including email addresses, for registration. You can then electrical contractors email list send them updates and information about future events.
Bo Eckstein's free webinar registration form is a great example of lead generation . It promises valuable content but requires an email address to register.
Event Invitation Forms
Image courtesy of Eventbrite
Lead magnet
A lead magnet is something of value that you give away for free in exchange for an email address. This could be an ebook, a guide, or a free sample.
People like to receive useful information, so this is a great way to get their email addresses.
HubSpot's free email marketing planning template download form is a great example of a lead magnet. It's simple: offering a valuable resource in exchange for an email address.
HubSpot Lead Magnet
Image courtesy of HubSpot
Spin to Win Wheels
Website visitors love the thrill of potentially winning something. One way to give them that is by spinning wheels to win. It is an interactive and fun method to increase email collection efficiency.
These wheels are like fun games where visitors spin them to win prizes. However, to play, they first need to enter their email address, a strategy that Isabella Grace Jewellery has implemented perfectly!
Isabella Grace Spins and Wins
Image courtesy of Isabella Grace
Distribution of products
People love free stuff. We know we do! Product giveaways are great for collecting emails because everyone wants a chance to win something cool.
People share their email addresses when they enter a giveaway. It's a fun and easy way to build your email list and connect with new customers.
Jysk Vin took advantage of this strategy: website visitors could win several bottles of wine by signing up for a newsletter.
Distribution of Jysk Vin products
Image courtesy of Jysk Vin
Subscription pop-ups
Subscription pop-ups are like those friendly little nudges on websites that say, “Hey, want something cool?” They’re perfect for collecting email addresses because they offer discounts or special deals in exchange for your email address. It’s like a virtual high-five for your inbox!
These pop-ups can immediately grab people's attention as they visit or are about to leave your site, turning them into happy subscribers. And that's exactly what Ball and Branch did.
Boll $ Branch Selection Form
Image courtesy of Boll & Branch
You may also like:
23 Email Marketing Statistics That Will Dramatically Increase Your Conversions
Converting Marketing Leads into Sales Leads: 7 Expert Tips
Frequently asked questions
Q1: What are the most attractive incentives for signing up for an email newsletter?
Lead magnets such as exclusive discounts or valuable content, ebooks, reports, product samples, webinar bookings, and more. Encourage site visitors to fill out opt-in forms or subscription forms. Offering something of value helps collect email addresses and build an email database.
Q2: How can you use social media to grow your email list?
You can share links to landing pages or subscription forms on your social media accounts to collect email addresses. Encourage subscribers to sign up for exclusive content or offers and use pop-ups on social platforms to collect email addresses.
Q3: What role does content marketing play in growing your email list?
Content marketing engages website visitors with valuable content, encouraging them to fill out subscription forms or pop-ups. This turns engaged readers into email subscribers.
Q4: How can I optimize my landing pages to maximize email address collection?
Make sure your landing pages have clear headlines, easy-to-use interfaces, and visible opt-in forms. Use interactive elements and page-level targeting to engage visitors and capture email addresses in just a few clicks.