Open Table Location Corresponding Email
Posted: Sat Feb 01, 2025 6:31 am
Spotify uses clear and concise copywriting to recommend personalized playlists to recipients.
The email copy conveys the message in a few words and quickly directs readers to a clear call to action: “Listen Now.” The CTA button encourages readers to start listening to the recommended playlists.
4. OpenTable – Relevant
The corresponding OpenTable email address
Image from really good letters
Image from really good letters
OpenTable uses relevance in their email food and beverage email list copywriting to appeal to the right audience segment. The email subject line specifically mentions “Nashville.” This immediately grabs the attention of people who are actively searching for great restaurants in Nashville.
It will also appeal to people interested in supporting local businesses or those curious about what the local favorites are.
The email copywriting also includes a clear call to action (CTA) of “Book Now,” which clarifies the intent and encourages interested readers to take the next step.
5. Peloton – Program Benefits
Peloton
Image from really good letters
Benefits of Peloton Service
Image from really good letters
Peloton uses the program's benefits in its emails to drive engagement and conversions.
The headline “Discover Your Perfect Program” is especially effective. Peloton implies that it tailors its programs to each user’s needs and goals.
The text goes on to list some of the benefits of Peloton's programs, such as:
Structured series of lessons
Focus-oriented activities
Variety of levels
New content designed to help you achieve your goals
Tracking progress
Benefits are powerful motivators. They encourage people to engage with your products or services because they believe it will help them improve their lives.
19 Best Email Copywriting Tips That Will Increase Your Conversions
Email Copywriting Tips That Will Increase Your Conversions
Email copywriting is directly tied to conversions. In other words, you don’t just want your subscribers to read your emails — although that’s a great first step. You want them to act on your emails.
This is why you include a call to action in every email. A call to action tells the reader what to do next. But we'll talk about that later.
Your emails should represent your brand in the best possible light. Rephrase and edit each email until it says exactly what you want it to say — no more, no less.
Will every subscriber open and convert your email? No. That's not the case for any business owner we know. However, by following these email copywriting tips and tricks, you can increase your email conversions .
1. Be clear to your readers in all your email marketing copy.
Nobody likes marketing machines. Show that you understand how your subscribers feel.
A great way to do this is to target pain points.
For example, if you sell insurance products and write about life insurance policies for children, you need to show that you understand your potential audience. What are they afraid of? What worries them?
Be clear to your readers in all of your email marketing copy.
Show your empathy for your audience and hit them where they hurt. You can build a relationship with your followers by showing that you understand them and empathize with their plight.
2. Highlight the benefits of your product in the email text
Benefits over features. Repeat this five times before you start the email writing process.
Functions are boring. They're like specifications in a technical manual. Your eyes glaze over just thinking about them.
Advantages: gold marketing.
Help your customers understand what it will feel like to receive your product in the mail.
The email copy conveys the message in a few words and quickly directs readers to a clear call to action: “Listen Now.” The CTA button encourages readers to start listening to the recommended playlists.
4. OpenTable – Relevant
The corresponding OpenTable email address
Image from really good letters
Image from really good letters
OpenTable uses relevance in their email food and beverage email list copywriting to appeal to the right audience segment. The email subject line specifically mentions “Nashville.” This immediately grabs the attention of people who are actively searching for great restaurants in Nashville.
It will also appeal to people interested in supporting local businesses or those curious about what the local favorites are.
The email copywriting also includes a clear call to action (CTA) of “Book Now,” which clarifies the intent and encourages interested readers to take the next step.
5. Peloton – Program Benefits
Peloton
Image from really good letters
Benefits of Peloton Service
Image from really good letters
Peloton uses the program's benefits in its emails to drive engagement and conversions.
The headline “Discover Your Perfect Program” is especially effective. Peloton implies that it tailors its programs to each user’s needs and goals.
The text goes on to list some of the benefits of Peloton's programs, such as:
Structured series of lessons
Focus-oriented activities
Variety of levels
New content designed to help you achieve your goals
Tracking progress
Benefits are powerful motivators. They encourage people to engage with your products or services because they believe it will help them improve their lives.
19 Best Email Copywriting Tips That Will Increase Your Conversions
Email Copywriting Tips That Will Increase Your Conversions
Email copywriting is directly tied to conversions. In other words, you don’t just want your subscribers to read your emails — although that’s a great first step. You want them to act on your emails.
This is why you include a call to action in every email. A call to action tells the reader what to do next. But we'll talk about that later.
Your emails should represent your brand in the best possible light. Rephrase and edit each email until it says exactly what you want it to say — no more, no less.
Will every subscriber open and convert your email? No. That's not the case for any business owner we know. However, by following these email copywriting tips and tricks, you can increase your email conversions .
1. Be clear to your readers in all your email marketing copy.
Nobody likes marketing machines. Show that you understand how your subscribers feel.
A great way to do this is to target pain points.
For example, if you sell insurance products and write about life insurance policies for children, you need to show that you understand your potential audience. What are they afraid of? What worries them?
Be clear to your readers in all of your email marketing copy.
Show your empathy for your audience and hit them where they hurt. You can build a relationship with your followers by showing that you understand them and empathize with their plight.
2. Highlight the benefits of your product in the email text
Benefits over features. Repeat this five times before you start the email writing process.
Functions are boring. They're like specifications in a technical manual. Your eyes glaze over just thinking about them.
Advantages: gold marketing.
Help your customers understand what it will feel like to receive your product in the mail.