Site under maintenance: do not read if you want to continue losing sales!
Posted: Sat Feb 01, 2025 6:31 am
In the past, it was common to find websites without publications and with just one gigantic image covering almost the entire page displaying messages such as “site under maintenance” or “site under construction”.
And even though this memory seems distant, we can say that all of this is nothing more than a very recent past.
Of course, this situation is no kenya number dataset so routine, especially because, with the passing of time and natural technological evolution, it can be said that people began to have more information about website design , making it understandable that there was a lack of speed and efficiency in creating an online environment at that time.
However, currently, with the exponential growth of the market and consequently of market competition, a user accessing your company's website and finding a situation similar to that one will certainly arouse frustration and total disinterest in your product and/or service.
Remember that saying: “first impressions are lasting impressions” ? Well, don’t let people remember your website as something that was useless . So, read on to learn more about the impact of having a website undergoing maintenance or being offline.
Consequences of a website being “down” or “under maintenance”
Just so you understand the gravity of the situation, we have listed some of the most common consequences for companies that relied on this band-aid that served more as a stab in the back to make the problem worse:
Your customer will look for a new alternative
This means: he will look for your competitor!
Every time a user accesses your domain to learn more about your brand or what you sell, if they find a website that is offline, their first alternative will be to continue searching for what they want, but on your competitor's website .
Your customer will be frustrated
Your customer's frustration can lead to negative brand recognition. In other words, they will remember your company as something amateurish and inexperienced. Not to mention the distrust they may have, thinking that your website is not secure and that it could even be used as a scam.
Therefore, a sale now or in the future is unlikely.
Site under maintenance matches bounce rate
Without a functional website, your bounce rate becomes significant. That is, you will spend money to drive users to your domain, and you will end up not selling anything. What a waste of money, huh!
Google will become your enemy
Let's be honest and straightforward: Google will flag your content as irrelevant . Therefore, when your website is actually published, the search engine robot will take longer to indicate you to the user, who may be a potential customer.
So what should you do when your website is still under development?
We suggest that you adopt a set of actions and ideas depending on the situation of your website. Check out some of these tips:
Think about the audience that will access your content. Is it a new customer? Do they know your company? How about briefly introducing your business and explaining what this customer will find there?
Give an objective and clear explanation as to why the company's website is not 100% available for browsing yet and announce the date when the situation will be regularized. A good idea is to use a countdown timer that creates an expectation in the user.
Leave your contact details (telephone, email and social media are essential) or leave a field for your team to make this contact as requested by the customer.
Respect your company's visual identity, which is usually intrinsically linked to the company's logo and color palette.
On Social Networks, always make available the link to the page that can direct your customer to your content and website.
And even though this memory seems distant, we can say that all of this is nothing more than a very recent past.
Of course, this situation is no kenya number dataset so routine, especially because, with the passing of time and natural technological evolution, it can be said that people began to have more information about website design , making it understandable that there was a lack of speed and efficiency in creating an online environment at that time.
However, currently, with the exponential growth of the market and consequently of market competition, a user accessing your company's website and finding a situation similar to that one will certainly arouse frustration and total disinterest in your product and/or service.
Remember that saying: “first impressions are lasting impressions” ? Well, don’t let people remember your website as something that was useless . So, read on to learn more about the impact of having a website undergoing maintenance or being offline.
Consequences of a website being “down” or “under maintenance”
Just so you understand the gravity of the situation, we have listed some of the most common consequences for companies that relied on this band-aid that served more as a stab in the back to make the problem worse:
Your customer will look for a new alternative
This means: he will look for your competitor!
Every time a user accesses your domain to learn more about your brand or what you sell, if they find a website that is offline, their first alternative will be to continue searching for what they want, but on your competitor's website .
Your customer will be frustrated
Your customer's frustration can lead to negative brand recognition. In other words, they will remember your company as something amateurish and inexperienced. Not to mention the distrust they may have, thinking that your website is not secure and that it could even be used as a scam.
Therefore, a sale now or in the future is unlikely.
Site under maintenance matches bounce rate
Without a functional website, your bounce rate becomes significant. That is, you will spend money to drive users to your domain, and you will end up not selling anything. What a waste of money, huh!
Google will become your enemy
Let's be honest and straightforward: Google will flag your content as irrelevant . Therefore, when your website is actually published, the search engine robot will take longer to indicate you to the user, who may be a potential customer.
So what should you do when your website is still under development?
We suggest that you adopt a set of actions and ideas depending on the situation of your website. Check out some of these tips:
Think about the audience that will access your content. Is it a new customer? Do they know your company? How about briefly introducing your business and explaining what this customer will find there?
Give an objective and clear explanation as to why the company's website is not 100% available for browsing yet and announce the date when the situation will be regularized. A good idea is to use a countdown timer that creates an expectation in the user.
Leave your contact details (telephone, email and social media are essential) or leave a field for your team to make this contact as requested by the customer.
Respect your company's visual identity, which is usually intrinsically linked to the company's logo and color palette.
On Social Networks, always make available the link to the page that can direct your customer to your content and website.