TV commercials and transportation ads | Offline measures
Posted: Sat Feb 01, 2025 7:50 am
Transportation Advertising
Television commercials and transportation advertising are methods of appealing to the masses, rather than being limited to a specific target.
Transportation advertising involves investor leads displaying posters inside trains, buses, etc., and by displaying an advertisement on a specific route for a certain period of time, users are more likely to be exposed to the advertisement, which tends to increase awareness of the service being advertised.
Article advertising | Offline measures
Article advertising is advertising that places articles introducing your company's services in media such as newspapers, trade journals, and magazines. When subscribers see the media and make inquiries, you can generate leads.
If you want to appeal to a specific area, it is a good idea to place your ad in a block newspaper or local newspaper that focuses on that area. Make sure to choose media that your target demographic subscribes to.
Acquiring leads is not the end! The importance of lead nurturing
We have introduced some measures to acquire leads, but just because you have acquired a lead does not necessarily mean that it will lead to an order. The leads you acquire may have different feelings about your company's services.
This is where lead nurturing comes in. Lead nurturing is the process of increasing the interest of acquired leads and nurturing them until they become business partners.
Email marketing is essential for lead nurturing
Nurturing often takes a long time, so it is important to continue to maintain contact with potential customers. Email is often used for this purpose.
Marketing activities using email are called email marketing, and there are several different types of email marketing, including mass email newsletters that can reach many potential customers at once, step emails that send emails in stages based on the date a potential customer makes an inquiry, and targeted emails that are sent only to specific leads.
Putting email marketing into practice! "MA" or "email distribution service"
Marketing automation (MA) is a tool that has these functions, but there are many cases where people put off introducing it due to concerns about the cost and whether it will work well. There is no point in introducing a tool if it does not function well.
For this reason, we recommend email distribution services. Email distribution services specialize in the email distribution function mentioned above, which is one of the functions included in MA. As a result, operation is simpler. Also, although it depends on the service, they can be introduced at a relatively low cost compared to MA. Email distribution services are provided by companies that specialize in email distribution, so they can handle issues such as non-delivery and delays, allowing you to send emails with peace of mind.
Television commercials and transportation advertising are methods of appealing to the masses, rather than being limited to a specific target.
Transportation advertising involves investor leads displaying posters inside trains, buses, etc., and by displaying an advertisement on a specific route for a certain period of time, users are more likely to be exposed to the advertisement, which tends to increase awareness of the service being advertised.
Article advertising | Offline measures
Article advertising is advertising that places articles introducing your company's services in media such as newspapers, trade journals, and magazines. When subscribers see the media and make inquiries, you can generate leads.
If you want to appeal to a specific area, it is a good idea to place your ad in a block newspaper or local newspaper that focuses on that area. Make sure to choose media that your target demographic subscribes to.
Acquiring leads is not the end! The importance of lead nurturing
We have introduced some measures to acquire leads, but just because you have acquired a lead does not necessarily mean that it will lead to an order. The leads you acquire may have different feelings about your company's services.
This is where lead nurturing comes in. Lead nurturing is the process of increasing the interest of acquired leads and nurturing them until they become business partners.
Email marketing is essential for lead nurturing
Nurturing often takes a long time, so it is important to continue to maintain contact with potential customers. Email is often used for this purpose.
Marketing activities using email are called email marketing, and there are several different types of email marketing, including mass email newsletters that can reach many potential customers at once, step emails that send emails in stages based on the date a potential customer makes an inquiry, and targeted emails that are sent only to specific leads.
Putting email marketing into practice! "MA" or "email distribution service"
Marketing automation (MA) is a tool that has these functions, but there are many cases where people put off introducing it due to concerns about the cost and whether it will work well. There is no point in introducing a tool if it does not function well.
For this reason, we recommend email distribution services. Email distribution services specialize in the email distribution function mentioned above, which is one of the functions included in MA. As a result, operation is simpler. Also, although it depends on the service, they can be introduced at a relatively low cost compared to MA. Email distribution services are provided by companies that specialize in email distribution, so they can handle issues such as non-delivery and delays, allowing you to send emails with peace of mind.