Want to become a PPC specialist?
Posted: Sun Dec 22, 2024 9:48 am
Recommendations from the advertising cabinet are a very interesting tool. The business owner should understand that these are just recommendations . Of course, you should not turn on all the recommendations at once, as one advertiser did. At some point, amounts that were much larger than usual began to be withdrawn from his account. After that, he sought help.
We returned the budget, adjusted all the changes. Everything fell into place. But what recommendations are better to use automatically?
Learn more about How to manage korean telegram automatic application of recommendations .
One of the first things you should do is turn on Measurements .
Recommendations
Try to apply the current recommendations offered by the system yourself. It is worth keeping this indicator closer to 100% - the higher the indicator, the more effective the advertising . There is also the option to reject the recommendations or indicate that you will perform this action later.
Additional tips for setting up advertising campaigns
Accurate competitiveness analysis
Also add these columns for a more accurate competitive analysis of future search campaigns
Pay attention to the ad rating
Pay attention to the ad rating
check search terms
Check your search terms periodically: if they work for you, use them.
Conclusions
What conclusions can be drawn? First, think before using automatic recommendations. Second, in any case, you will always be able to turn them off.
Subscribe to the WebPromoExperts Telegram channel and read even more useful and interesting information from the world of marketing and artificial intelligence!
We returned the budget, adjusted all the changes. Everything fell into place. But what recommendations are better to use automatically?
Learn more about How to manage korean telegram automatic application of recommendations .
One of the first things you should do is turn on Measurements .
Recommendations
Try to apply the current recommendations offered by the system yourself. It is worth keeping this indicator closer to 100% - the higher the indicator, the more effective the advertising . There is also the option to reject the recommendations or indicate that you will perform this action later.
Additional tips for setting up advertising campaigns
Accurate competitiveness analysis
Also add these columns for a more accurate competitive analysis of future search campaigns
Pay attention to the ad rating
Pay attention to the ad rating
check search terms
Check your search terms periodically: if they work for you, use them.
Conclusions
What conclusions can be drawn? First, think before using automatic recommendations. Second, in any case, you will always be able to turn them off.
Subscribe to the WebPromoExperts Telegram channel and read even more useful and interesting information from the world of marketing and artificial intelligence!