Visual Search: A New Dimension of PPC Efficiency
Posted: Sat Feb 01, 2025 9:07 am
Did you know that 36% of consumers already use visual search to find products online? This trend is gaining momentum, and the visual search market is predicted to reach over $32 million by 2028.
What is visual search and why is it important?
Visual search allows you to find information by images instead of text queries. The user uploads a photo or screenshot, and the search engine analyzes it to display relevant results.
Adding high-quality images to your PPC ads can significantly improve their performance in 2025. Even if users don’t find your ad through keywords, they may come across it through visual search.
This trend is especially relevant for areas where visual perception plays a key role in decision-making:
Clothing and fashion
Furniture and decor
Automotive industry
Tourism and recreation
For example, a tourist who chooses a hotel bulgaria telegram screening in Bukovel first of all pays attention to photos of rooms and the territory, rather than text descriptions.
Visual search
Photo: Marketing Charts
How to adapt PPC campaigns to visual search?
High-quality images. Upload unique, high-quality photos to your website's product catalog.
Optimize images. Ensure they load quickly, add descriptions and metadata so search engines can categorize them correctly.
Mobile-friendly: Make sure your images look sharp on mobile devices.
Image extensions: Add visual extensions to your text ads to increase relevance.
A/B testing. Test the performance of different creatives to determine which ones deliver the highest CTR.
Dynamic image ads: Use ads that adapt to user interaction history or context.
Long-tail keywords: Focus on long-tail phrases that are more commonly used in visual searches.
Visual search is an opportunity to make your PPC campaigns even more attractive to users and effective for business.
What is visual search and why is it important?
Visual search allows you to find information by images instead of text queries. The user uploads a photo or screenshot, and the search engine analyzes it to display relevant results.
Adding high-quality images to your PPC ads can significantly improve their performance in 2025. Even if users don’t find your ad through keywords, they may come across it through visual search.
This trend is especially relevant for areas where visual perception plays a key role in decision-making:
Clothing and fashion
Furniture and decor
Automotive industry
Tourism and recreation
For example, a tourist who chooses a hotel bulgaria telegram screening in Bukovel first of all pays attention to photos of rooms and the territory, rather than text descriptions.
Visual search
Photo: Marketing Charts
How to adapt PPC campaigns to visual search?
High-quality images. Upload unique, high-quality photos to your website's product catalog.
Optimize images. Ensure they load quickly, add descriptions and metadata so search engines can categorize them correctly.
Mobile-friendly: Make sure your images look sharp on mobile devices.
Image extensions: Add visual extensions to your text ads to increase relevance.
A/B testing. Test the performance of different creatives to determine which ones deliver the highest CTR.
Dynamic image ads: Use ads that adapt to user interaction history or context.
Long-tail keywords: Focus on long-tail phrases that are more commonly used in visual searches.
Visual search is an opportunity to make your PPC campaigns even more attractive to users and effective for business.