Express Opt-in Consent
Posted: Sat Feb 01, 2025 9:12 am
When obtaining opt-in, user consent is required. When conducting email marketing, make it clear to users that the email address they registered during the membership registration or purchase process will be registered as the email delivery destination. The general method is to display the following information and obtain consent by checking a checkbox.
Would you like to receive emails with special offers from us?
We will send you relevant announcements. If you would like to receive our e-mail newsletter, please check the terms of use.
It can be troublesome if users think that marketing list of rv owners they have been subscribed to the email newsletter without their consent. It is important to provide a step to ensure that users are aware that they have agreed to receive the emails.
Introducing double opt-in
By implementing double opt-in, you can prevent problems with opt-in with users. Double opt-in is a method of sending a confirmation email to the registered email address to prevent problems caused by spoofing. The Ministry of Internal Affairs and Communications' "Guidelines for Sending Specified Emails" recommends double opt-in.
Double opt-in allows you to confirm opt-in approval in two stages. This includes a process of identity verification, which can prevent malicious people from registering under false names. In addition, even if the user makes an input error or fails to check the terms of use, introducing double opt-in can prevent problems caused by unwanted registrations. Since users can check twice, it is effective in preventing problems before they occur.
Reference: Guidelines for sending specific e-mails | Ministry of Internal Affairs and Communications
Description of opt-out method
When obtaining opt-in information, it is necessary to indicate that users can opt out at any time. In email marketing, care must be taken to avoid creating a system that makes it easy to sign up but leaves the cancellation method unclear. Clearly indicate the specific method so that users can opt out when they no longer need the service. When indicating the opt-out method, it is important to indicate it clearly, as shown below.
To unsubscribe, click here (URL link)
If you wish to unsubscribe, please contact us at
It is also effective to present an opt-out method at the time of opting in. By letting people know that they can easily unsubscribe at any time when they register for the email newsletter, it will also contribute to increasing the number of email newsletter subscribers.
Would you like to receive emails with special offers from us?
We will send you relevant announcements. If you would like to receive our e-mail newsletter, please check the terms of use.
It can be troublesome if users think that marketing list of rv owners they have been subscribed to the email newsletter without their consent. It is important to provide a step to ensure that users are aware that they have agreed to receive the emails.
Introducing double opt-in
By implementing double opt-in, you can prevent problems with opt-in with users. Double opt-in is a method of sending a confirmation email to the registered email address to prevent problems caused by spoofing. The Ministry of Internal Affairs and Communications' "Guidelines for Sending Specified Emails" recommends double opt-in.
Double opt-in allows you to confirm opt-in approval in two stages. This includes a process of identity verification, which can prevent malicious people from registering under false names. In addition, even if the user makes an input error or fails to check the terms of use, introducing double opt-in can prevent problems caused by unwanted registrations. Since users can check twice, it is effective in preventing problems before they occur.
Reference: Guidelines for sending specific e-mails | Ministry of Internal Affairs and Communications
Description of opt-out method
When obtaining opt-in information, it is necessary to indicate that users can opt out at any time. In email marketing, care must be taken to avoid creating a system that makes it easy to sign up but leaves the cancellation method unclear. Clearly indicate the specific method so that users can opt out when they no longer need the service. When indicating the opt-out method, it is important to indicate it clearly, as shown below.
To unsubscribe, click here (URL link)
If you wish to unsubscribe, please contact us at
It is also effective to present an opt-out method at the time of opting in. By letting people know that they can easily unsubscribe at any time when they register for the email newsletter, it will also contribute to increasing the number of email newsletter subscribers.