Get creative with your subject lines
Posted: Sat Feb 01, 2025 9:12 am
When users receive an email newsletter, they decide whether or not to open it based almost entirely on the subject line and the sender. If the subject line is too long and the content is unclear, or if it is not appealing, the open rate will be low.
Make sure your subject line is short, concise, and easy to understand, and is designed to grab the reader's attention.
Remember the 4U principles
To create a subject line that catches users' attention, keep in mind the 4U principle.
[4U Principle]
Useful :
Help the reader imagine what benefits they marketing list of senior homes can get from reading the email.
Example of correction:
Warm winter clothing arriving one after another
Comes with a coupon! Warm winter clothing is arriving one after another
Urgent:
Use words that limit the time or target, such as "only now" or "up to ◯ number of people," to urge the reader to take action.
Example of revision:
Have you checked it out yet? Summer sale is on now
Ends today at 11pm! Have you checked it out yet? Summer sale now on
Ultra-Specific:
By including as many specific numbers and data as possible, it will be easier for the reader to visualize the content.
Example of correction:
A collection of case studies that marketers must see is now available!
[Increase sales by 30%] A collection of case studies that marketers must see is now available!
Uniqueness:
By inserting your name or including a message that is relevant to you, such as "Must-see for marketers," you can increase the number of opens.
Example of correction:
Introducing the latest email trends
[For Marketers] Introducing the latest email newsletter trends
The most important thing to convey should be in the first half of the title.
Emails are read on a variety of devices, including PCs, smartphones, and tablets, but the length of the subject line displayed varies depending on the device.
In particular, on smartphones with small screens, the number of characters in the table that displays the subject line is limited, and if the subject line is long, the latter half will not be displayed. Make sure to write the most important thing you want to emphasize in the first half of the title. The optimal number of characters for the title is about 15 characters.
Make sure your subject line is short, concise, and easy to understand, and is designed to grab the reader's attention.
Remember the 4U principles
To create a subject line that catches users' attention, keep in mind the 4U principle.
[4U Principle]
Useful :
Help the reader imagine what benefits they marketing list of senior homes can get from reading the email.
Example of correction:
Warm winter clothing arriving one after another
Comes with a coupon! Warm winter clothing is arriving one after another
Urgent:
Use words that limit the time or target, such as "only now" or "up to ◯ number of people," to urge the reader to take action.
Example of revision:
Have you checked it out yet? Summer sale is on now
Ends today at 11pm! Have you checked it out yet? Summer sale now on
Ultra-Specific:
By including as many specific numbers and data as possible, it will be easier for the reader to visualize the content.
Example of correction:
A collection of case studies that marketers must see is now available!
[Increase sales by 30%] A collection of case studies that marketers must see is now available!
Uniqueness:
By inserting your name or including a message that is relevant to you, such as "Must-see for marketers," you can increase the number of opens.
Example of correction:
Introducing the latest email trends
[For Marketers] Introducing the latest email newsletter trends
The most important thing to convey should be in the first half of the title.
Emails are read on a variety of devices, including PCs, smartphones, and tablets, but the length of the subject line displayed varies depending on the device.
In particular, on smartphones with small screens, the number of characters in the table that displays the subject line is limited, and if the subject line is long, the latter half will not be displayed. Make sure to write the most important thing you want to emphasize in the first half of the title. The optimal number of characters for the title is about 15 characters.