Features of website promotion in the Yandex search network
Posted: Sat Feb 01, 2025 9:35 am
Yandex services have a longer indexing period than Google. You need to be prepared for this when promoting your company's website on the domestic search engine.
But Yandex, when ranking in search results, pays great attention to the quality of websites. Therefore, even a well-optimized resource with content that is relevant from an SEO point of view may not even be in the first hundred.
The ranking of Internet pages in Yandex medicare leads email list takes into account a huge number of parameters, with the help of which the quality of information provided to users is assessed.
The site will reach the top if: A site will not rank highly if:
It contains unique information (articles, graphics, animation, etc.) Plagiarism detected
The design helps to increase comfort when searching for the necessary sections and pages Internal linking is set up with errors, the structure is not intuitively clear
All internal and external links lead only to relevant sources of information External and internal links lead to pages with malware or to empty sites
The queries to promote are relevant to the products or services you offer. The pages contain simple lists of search queries and aggressive advertising.
These criteria should be taken into account when developing and promoting a company’s website in Yandex:
The better the quality of the content, the higher the position in the search results. When ranking, the search engine gives preference to resources with harmonious content (texts, images, videos, interactive elements, maps, etc.). In addition, Yandex does an excellent job of determining the topic, and not only by keywords. For example, if the site is dedicated to computer repair, the search system assumes that the page will definitely contain a mention of the processor, video card, RAM.
The age of the site is one of the defining parameters for Yandex. A newly created site has virtually no chance of entering the top 10 in competitive niches. And rare exceptions only confirm this rule. Sometimes a new resource receives support in the form of a large number of links from authoritative sites. More often, the page occupies increasingly higher lines in the search results due to the natural passage of time. We emphasize that we mean the age of the resource, not the domain.
Promoting a company's website in Yandex is more difficult than in Google. While the latter often takes a snippet from the description, the Russian search engine can take it from the text (usually the first paragraph). In addition, it can produce random page titles in the search results. And if the title is short, Yandex will add a text fragment to the result.
But Yandex, when ranking in search results, pays great attention to the quality of websites. Therefore, even a well-optimized resource with content that is relevant from an SEO point of view may not even be in the first hundred.
The ranking of Internet pages in Yandex medicare leads email list takes into account a huge number of parameters, with the help of which the quality of information provided to users is assessed.
The site will reach the top if: A site will not rank highly if:
It contains unique information (articles, graphics, animation, etc.) Plagiarism detected
The design helps to increase comfort when searching for the necessary sections and pages Internal linking is set up with errors, the structure is not intuitively clear
All internal and external links lead only to relevant sources of information External and internal links lead to pages with malware or to empty sites
The queries to promote are relevant to the products or services you offer. The pages contain simple lists of search queries and aggressive advertising.
These criteria should be taken into account when developing and promoting a company’s website in Yandex:
The better the quality of the content, the higher the position in the search results. When ranking, the search engine gives preference to resources with harmonious content (texts, images, videos, interactive elements, maps, etc.). In addition, Yandex does an excellent job of determining the topic, and not only by keywords. For example, if the site is dedicated to computer repair, the search system assumes that the page will definitely contain a mention of the processor, video card, RAM.
The age of the site is one of the defining parameters for Yandex. A newly created site has virtually no chance of entering the top 10 in competitive niches. And rare exceptions only confirm this rule. Sometimes a new resource receives support in the form of a large number of links from authoritative sites. More often, the page occupies increasingly higher lines in the search results due to the natural passage of time. We emphasize that we mean the age of the resource, not the domain.
Promoting a company's website in Yandex is more difficult than in Google. While the latter often takes a snippet from the description, the Russian search engine can take it from the text (usually the first paragraph). In addition, it can produce random page titles in the search results. And if the title is short, Yandex will add a text fragment to the result.