Creating a Pillar Page: What’s Important?
Posted: Sat Feb 01, 2025 9:38 am
The pillar page offers a rough overview of all areas of the topic, but is much less specific than the individual cluster content elements. This means that enough open questions can be answered there and the links help the user to actually delve deeper into the topic instead of just repeating it.
In general, before creating the pillar page and gambling data switzerland choosing your main topic, you should move away from keywords and instead focus on topics themselves.
As always, the focus is on your persona , which you should have worked out when creating your content marketing strategy . What pain points (challenges) does this persona have, what problems can you solve for the persona, what interests can you serve?
Your topic should definitely be broad enough to offer enough aspects for cluster content, but it shouldn't go beyond the scope either. After all, all important aspects should be able to be mentioned on the pillar page. So don't be too specific, but also don't be too vague when naming your topic.
Hubspot provides a good example : A pillar page that deals with marketing on the social platform Facebook would be perfectly named “Facebook Marketing .” However, if you were to just call it “Social Media,” that would be far too broad a name.
In general, before creating the pillar page and gambling data switzerland choosing your main topic, you should move away from keywords and instead focus on topics themselves.
As always, the focus is on your persona , which you should have worked out when creating your content marketing strategy . What pain points (challenges) does this persona have, what problems can you solve for the persona, what interests can you serve?
Your topic should definitely be broad enough to offer enough aspects for cluster content, but it shouldn't go beyond the scope either. After all, all important aspects should be able to be mentioned on the pillar page. So don't be too specific, but also don't be too vague when naming your topic.
Hubspot provides a good example : A pillar page that deals with marketing on the social platform Facebook would be perfectly named “Facebook Marketing .” However, if you were to just call it “Social Media,” that would be far too broad a name.