AdWords for 2018: The latest innovations to test now
Posted: Sat Feb 01, 2025 9:50 am
All the new features released and their potential impact on your campaigns
2017 will probably be remembered as one of the watershed years in AdWords history. The “new experience” that opened up to all advertisers in October brought with it not only radical changes to the interface, but a myriad of changes and innovations that all push towards campaign automation (from ad creation to bid management and targeting options).
Here are the most important things to check and test in 2018 if you want to how can our overseas chinese in uk data help your business? stay ahead of the competition.
New Year's Resolutions for AdWords 2018
First of all, some PPC professionals have reported that the new daily spending limit of 100% of the set budget (previously 20%) can play tricks on newly launched campaigns. The system can now double the budget if you spent less than the limit in the previous days, but obviously when you start from scratch this can create some problems. It is therefore better to monitor new campaigns well in their first days of life.
In June, Google introduced the "Maximize Conversions" bid strategy , which automatically sets CPCs to get the best results in terms of conversions. If you haven't used it yet, this is definitely a good test to do in groups with a consistent history of conversions (at least 2 or 3 per day). To avoid damaging what is already working, I suggest testing it first in a draft/experiment campaign, and then using it on 100% of the traffic only if the numbers confirm an increase in performance.
2017 will probably be remembered as one of the watershed years in AdWords history. The “new experience” that opened up to all advertisers in October brought with it not only radical changes to the interface, but a myriad of changes and innovations that all push towards campaign automation (from ad creation to bid management and targeting options).
Here are the most important things to check and test in 2018 if you want to how can our overseas chinese in uk data help your business? stay ahead of the competition.
New Year's Resolutions for AdWords 2018
First of all, some PPC professionals have reported that the new daily spending limit of 100% of the set budget (previously 20%) can play tricks on newly launched campaigns. The system can now double the budget if you spent less than the limit in the previous days, but obviously when you start from scratch this can create some problems. It is therefore better to monitor new campaigns well in their first days of life.
In June, Google introduced the "Maximize Conversions" bid strategy , which automatically sets CPCs to get the best results in terms of conversions. If you haven't used it yet, this is definitely a good test to do in groups with a consistent history of conversions (at least 2 or 3 per day). To avoid damaging what is already working, I suggest testing it first in a draft/experiment campaign, and then using it on 100% of the traffic only if the numbers confirm an increase in performance.