Local Business: How to Improve the Positioning of a Local Company
Posted: Sat Feb 01, 2025 10:01 am
Have a local business? Learn how to rank for local and mobile searches
We often discuss with clients the ability that Local SEO has to bring online users physically into physical city stores. The drive-to-store par excellence is Local SEO . Just think about the number of voice and geo-localized searches that we do every day when we are in the car or when we use our cell phones on the move.
An American research ( Meeker's Internet Trends 2016 ) allows us to why choose our service analyze where people search with Voice Research to understand when mobile becomes a necessity for research and answers to our questions.
Mobile voice search: research 2016
Where we use voice search
This is because since October 2016, mobile searches have surpassed desktop searches on Google. 51.3% of searches are now mobile (and this figure will continue to increase).
We are increasingly connected , we are increasingly multitasking (which is not always a positive aspect) and we are increasingly looking for information for our travels, for our evenings at the restaurant, etc.
I would like to point out that this data refers to Google at a global level, where some markets, such as Japan, have never known this problem since they have always been "mobile first". The e-commerce empire on that particular market is nothing short of enormous and the purchase of material goods can even reach the purchase of cars and houses online at full price.
We often discuss with clients the ability that Local SEO has to bring online users physically into physical city stores. The drive-to-store par excellence is Local SEO . Just think about the number of voice and geo-localized searches that we do every day when we are in the car or when we use our cell phones on the move.
An American research ( Meeker's Internet Trends 2016 ) allows us to why choose our service analyze where people search with Voice Research to understand when mobile becomes a necessity for research and answers to our questions.
Mobile voice search: research 2016
Where we use voice search
This is because since October 2016, mobile searches have surpassed desktop searches on Google. 51.3% of searches are now mobile (and this figure will continue to increase).
We are increasingly connected , we are increasingly multitasking (which is not always a positive aspect) and we are increasingly looking for information for our travels, for our evenings at the restaurant, etc.
I would like to point out that this data refers to Google at a global level, where some markets, such as Japan, have never known this problem since they have always been "mobile first". The e-commerce empire on that particular market is nothing short of enormous and the purchase of material goods can even reach the purchase of cars and houses online at full price.