Ukrainian product from idea to implementation
Posted: Sat Feb 01, 2025 10:04 am
Doctor Nord" is a completely Ukrainian product, created in our country. From the idea to the script, from implementation to post-production, everything was developed locally, almost completely in-house. A team of medical advisors, including myself, participated in every stage: from scriptwriting to directing, from production to final editing of the material.
This project has become a family affair for us. We put our hearts and souls into it, and we are very pleased to see that it has found a response among doctors. We hope that the series will continue to benefit our medical community.
How the series was created and what are the plans for the future?
Target audience
"Dr. Nord" is aimed at doctors who are looking to improve their knowledge in migraine treatment. These are not experts, but ordinary outpatient doctors who can associate themselves with the main character of the series. The china telegram screening name "Nord" comes from the abbreviation "N and ORD", which means "ordinary neurologist" or "ordinary neurologist". The format is also suitable for beginners who are just starting medical practice.
Series promotion
The series is distributed organically, through:
Social networks where doctors independently share links.
Collaborations with continuing medical education providers who use the series in their programs.
Announcements and promos at medical events.
This approach allows the series to "sell itself," as doctors positively evaluate the quality of the content and actively recommend it to their colleagues.
Educational mission
The main goal of the project is to create a high-quality educational product. The series does not contain advertising for specific Teva brands. All methods of therapy and diagnostics are presented objectively, without reference to the company's products. This is not a commercial project, but an initiative of the medical service, which is aimed at updating the issues and providing doctors with practical knowledge.
This project has become a family affair for us. We put our hearts and souls into it, and we are very pleased to see that it has found a response among doctors. We hope that the series will continue to benefit our medical community.
How the series was created and what are the plans for the future?
Target audience
"Dr. Nord" is aimed at doctors who are looking to improve their knowledge in migraine treatment. These are not experts, but ordinary outpatient doctors who can associate themselves with the main character of the series. The china telegram screening name "Nord" comes from the abbreviation "N and ORD", which means "ordinary neurologist" or "ordinary neurologist". The format is also suitable for beginners who are just starting medical practice.
Series promotion
The series is distributed organically, through:
Social networks where doctors independently share links.
Collaborations with continuing medical education providers who use the series in their programs.
Announcements and promos at medical events.
This approach allows the series to "sell itself," as doctors positively evaluate the quality of the content and actively recommend it to their colleagues.
Educational mission
The main goal of the project is to create a high-quality educational product. The series does not contain advertising for specific Teva brands. All methods of therapy and diagnostics are presented objectively, without reference to the company's products. This is not a commercial project, but an initiative of the medical service, which is aimed at updating the issues and providing doctors with practical knowledge.