Influencer marketing will continue to be important in 2018,
Posted: Sat Feb 01, 2025 10:05 am
There has been a lot of talk about it this year and in 2018 it could really explode: voice search will be one of the most important trends in Search marketing. Voice search changes the way people search: context and semantics become even more important, as well as long tails. We will also need to analyze how voice assistants like Siri, Alexa and Cortana will return search results. This is a new scenario that will have to be taken into great consideration in SEO strategies for the coming years.
Mobile has been talked about for a few years now: mobile first is already a reality and will continue to be so. The now symbiotic relationship with smartphones and continuous connection to the Internet will decisively boost your business with our doctor database influence consumer choices. Apps and new technologies will respond increasingly quickly, precisely and intelligently to user requests. App Store Optimization and App Search Optimization deserve the interest of those working in digital marketing right now.
Artificial intelligence is advancing at an incredible pace: in 2018 we will have to pay close attention to all the developments in this field and ask ourselves how to exploit them for marketing purposes. The applications of artificial intelligence are many and many of them we already use on a daily basis: virtual assistants for searches, chatbots for customer service, etc…
Some big players like Amazon are working on algorithms that will allow them to predict users' purchases by exploiting Big Data.
But with a greater focus on results and ROI, rather than vanity metrics. An interesting trend is the one that focuses on micro-influencers , or those characters who do not reach hundreds of thousands of followers but have a more loyal following, and therefore of higher quality for brands, in a very specific niche.
Mobile has been talked about for a few years now: mobile first is already a reality and will continue to be so. The now symbiotic relationship with smartphones and continuous connection to the Internet will decisively boost your business with our doctor database influence consumer choices. Apps and new technologies will respond increasingly quickly, precisely and intelligently to user requests. App Store Optimization and App Search Optimization deserve the interest of those working in digital marketing right now.
Artificial intelligence is advancing at an incredible pace: in 2018 we will have to pay close attention to all the developments in this field and ask ourselves how to exploit them for marketing purposes. The applications of artificial intelligence are many and many of them we already use on a daily basis: virtual assistants for searches, chatbots for customer service, etc…
Some big players like Amazon are working on algorithms that will allow them to predict users' purchases by exploiting Big Data.
But with a greater focus on results and ROI, rather than vanity metrics. An interesting trend is the one that focuses on micro-influencers , or those characters who do not reach hundreds of thousands of followers but have a more loyal following, and therefore of higher quality for brands, in a very specific niche.