There would finally be a greater awareness of the potential of digital marketing by companies
Posted: Sat Feb 01, 2025 10:12 am
I also expected - well, actually I expect it every year - that . Unfortunately, I note that, even today, a large number of companies focus on quantity rather than quality, on imitating questionable models such as Ceres, Taffo, etc., on "shooting in the crowd", rather than personalising every form of communication, therefore ignoring buyer personas (buychè?!). In short, technology is evolving very quickly but this factor alone is useless if there is no desire to improve together with the awareness that we can and must always do better to reach the set objectives".
Cristina Skarabot
"The biggest disappointment of 2017, at least in the Social media marketing sector, is Snapchat, which after the peak of use recorded at the beginning had to give way to Facebook and Instagram and their Stories. Stories purchase shareholder database that, moreover, analyzing various online profiles of private users and companies, are not yet known to be used adequately to set up a visual storytelling strategy, capable of bringing concrete results in terms of lead generation and online sales.
I also thought I would find greater willingness on the part of companies to use the tools offered by Marketing Automation to create that unique and personalized dialogue with the user.
Furthermore, despite great expectations, I still see a poor use of the showcase on Facebook and, at least for my clients, the possibility of selling and making economic transactions directly on the platform has not yet been activated, as many companies were expecting this year.
Of course, these are environments where innovation is constant, so without a doubt in 2018 new players, new technologies and new forms of communication will emerge that will quickly make us forget the disappointments of 2017 just ended".
Cristina Skarabot
"The biggest disappointment of 2017, at least in the Social media marketing sector, is Snapchat, which after the peak of use recorded at the beginning had to give way to Facebook and Instagram and their Stories. Stories purchase shareholder database that, moreover, analyzing various online profiles of private users and companies, are not yet known to be used adequately to set up a visual storytelling strategy, capable of bringing concrete results in terms of lead generation and online sales.
I also thought I would find greater willingness on the part of companies to use the tools offered by Marketing Automation to create that unique and personalized dialogue with the user.
Furthermore, despite great expectations, I still see a poor use of the showcase on Facebook and, at least for my clients, the possibility of selling and making economic transactions directly on the platform has not yet been activated, as many companies were expecting this year.
Of course, these are environments where innovation is constant, so without a doubt in 2018 new players, new technologies and new forms of communication will emerge that will quickly make us forget the disappointments of 2017 just ended".