Corporate storytelling is complex because it talks about something simple
Posted: Sat Feb 01, 2025 10:27 am
The topic of telling about yourself is one of the things I insist on most when I talk to a client about their online presence. It is not an immediate concept, because telling about yourself is not at all simple (and it is scary). But let's think about it: people, if they look for a dietitian online, do not want to read how good she is; who would ever say they are not? Instead, they want to know who she is, how she works, what her method is, how she sets up the relationship with the patient, the approach, the timing.
All things that should not be invented but only documented . This is where creating content stops being an arcane secret and goes back to being a simple concept - not that it is quick or easy to do, but it is a the benefits of using our teacher database clear strategy and has precise guidelines.
Enrica Crivello: the unpolished story of a profession
I thought a lot about which examples of Corporate storytelling to bring. I came to the conclusion that Apple or Netflix stories are crazy, but those who read need more real examples , and by real I mean closer to their own business reality. So it was simple: I immediately thought of Enrica Crivello , who I discovered at the beginning of my work on the web and have gotten to know over the years. Enrica works in online communication and went from being a freelancer to setting up a business, so she embodies all the storytelling we need.
All things that should not be invented but only documented . This is where creating content stops being an arcane secret and goes back to being a simple concept - not that it is quick or easy to do, but it is a the benefits of using our teacher database clear strategy and has precise guidelines.
Enrica Crivello: the unpolished story of a profession
I thought a lot about which examples of Corporate storytelling to bring. I came to the conclusion that Apple or Netflix stories are crazy, but those who read need more real examples , and by real I mean closer to their own business reality. So it was simple: I immediately thought of Enrica Crivello , who I discovered at the beginning of my work on the web and have gotten to know over the years. Enrica works in online communication and went from being a freelancer to setting up a business, so she embodies all the storytelling we need.