What is SEO testing and why is it important?
Posted: Sun Feb 02, 2025 3:11 am
Marketers are well aware of A/B testing.
From user experience to emails and ad copy, it’s a critical process for ensuring our business resonates with our audiences — so much so that 60% say it’s “extremely helpful” for conversion rate optimization (CRO).
This is all well and good, but what are we doing for SEO?
The same principles of improving conversions by testing emails, ads, and UX should apply to increasing organic traffic by testing titles, metas, adding, moving, and removing elements on the page.
Our research shows that 87% of marketers believe SEO is “very bangladesh telegram number database important” or “crucial” to their marketing strategy. For 35%, proving the value of SEO to management is their biggest challenge.
SEO split testing allows you to see if your strategy is not wasting your money. You will get concrete data to share with stakeholders, and thus prove that SEO is a channel to be taken seriously and in which they should invest.
Even more interesting: almost all (96%) of businesses that run SEO experiments see an increase in traffic. Additionally, 92% see an increase in click-through rates, and more than half say new customers are joining them.
We created this guide to explain the importance and potential of A/B testing for SEO. And we illustrated it with nine experiments that could help you attract more organic traffic.
There are tons of ranking factors to consider when optimizing your site. Some are off-site or site-wide, like backlinks, brand reputation, and security.
From user experience to emails and ad copy, it’s a critical process for ensuring our business resonates with our audiences — so much so that 60% say it’s “extremely helpful” for conversion rate optimization (CRO).
This is all well and good, but what are we doing for SEO?
The same principles of improving conversions by testing emails, ads, and UX should apply to increasing organic traffic by testing titles, metas, adding, moving, and removing elements on the page.
Our research shows that 87% of marketers believe SEO is “very bangladesh telegram number database important” or “crucial” to their marketing strategy. For 35%, proving the value of SEO to management is their biggest challenge.
SEO split testing allows you to see if your strategy is not wasting your money. You will get concrete data to share with stakeholders, and thus prove that SEO is a channel to be taken seriously and in which they should invest.
Even more interesting: almost all (96%) of businesses that run SEO experiments see an increase in traffic. Additionally, 92% see an increase in click-through rates, and more than half say new customers are joining them.
We created this guide to explain the importance and potential of A/B testing for SEO. And we illustrated it with nine experiments that could help you attract more organic traffic.
There are tons of ranking factors to consider when optimizing your site. Some are off-site or site-wide, like backlinks, brand reputation, and security.