Therefore, curating third-party content also requires a certain amount of time.
Posted: Sun Feb 02, 2025 4:03 am
The following applies to corporate communication as well as to personal interaction in social networks: whatever generates the greatest effort per action should make up the smallest number of the overall communication. This means that the production of your own content takes up the largest share in terms of the total time budget, but the total number of actions is therefore naturally lower than that of other actions.
Experience has shown that this realization is a great relief, especially for employees in companies who are actively involved as corporate influencers. Because they do not freeze right from the start in the face of the perceived huge hurdle of constantly having to produce large amounts of valuable content. But even communications managers, who are taken out of the sender-receiver paradigm with this simple visualization, often see the challenges of dealing with digital media in a different light.
At the same time, this is a way to check whether the available time budget bank data is distributed correctly: if all resources are tied up in creating your own content, something is going wrong. If you only broadcast, you won't be noticed. A reassessment and redistribution are needed.
But of course you need to have your own well-organized listening, which means you have to read along and look at relevant sources. And you shouldn't share without comment, but rather consider your own classification. The posts you share must fit in with your own communication strategy. They should be included in your topic planning and editorial planning.
However, it is still significantly less than producing your own content.
Experience has shown that this realization is a great relief, especially for employees in companies who are actively involved as corporate influencers. Because they do not freeze right from the start in the face of the perceived huge hurdle of constantly having to produce large amounts of valuable content. But even communications managers, who are taken out of the sender-receiver paradigm with this simple visualization, often see the challenges of dealing with digital media in a different light.
At the same time, this is a way to check whether the available time budget bank data is distributed correctly: if all resources are tied up in creating your own content, something is going wrong. If you only broadcast, you won't be noticed. A reassessment and redistribution are needed.
But of course you need to have your own well-organized listening, which means you have to read along and look at relevant sources. And you shouldn't share without comment, but rather consider your own classification. The posts you share must fit in with your own communication strategy. They should be included in your topic planning and editorial planning.
However, it is still significantly less than producing your own content.