Where on earth is George Clooney?
Posted: Sun Feb 02, 2025 4:12 am
The last twelve months have pushed all of us into the future. And in a way, the future has done us all a favor: It came earlier than planned and made it more than clear to us that many things are no longer as they used to be.
The KOF economic researchers found that in 2020, 13.1 billion Swiss francs were generated in online trading in this country, an increase of over 27 percent compared to the previous year.
This also made it clear that every company became an e-commerce company in 2020. The digital shelf became the "main shelf" overnight - if not the only shelf. And that has serious australia rcs data consequences. A study by Accenture Interactive shows that while 84 percent of buyers of a branded product on Amazon could still remember the product page three months later, only 28 percent knew what the TV advertisement for the same product looked like. And: According to Amazon, 78 percent of searches made on the platform do not include a brand name.
What does that mean? It's not traditional advertising, but the brand experience in e-commerce channels that is decisive today. And that includes not only your own e-shop, but also social commerce sites and, above all, online marketplaces and the websites of major retailers.
The KOF economic researchers found that in 2020, 13.1 billion Swiss francs were generated in online trading in this country, an increase of over 27 percent compared to the previous year.
This also made it clear that every company became an e-commerce company in 2020. The digital shelf became the "main shelf" overnight - if not the only shelf. And that has serious australia rcs data consequences. A study by Accenture Interactive shows that while 84 percent of buyers of a branded product on Amazon could still remember the product page three months later, only 28 percent knew what the TV advertisement for the same product looked like. And: According to Amazon, 78 percent of searches made on the platform do not include a brand name.
What does that mean? It's not traditional advertising, but the brand experience in e-commerce channels that is decisive today. And that includes not only your own e-shop, but also social commerce sites and, above all, online marketplaces and the websites of major retailers.